John Tkac Q&A | Local Broadcast Sales

Q&A with a Former Car Dealer – Part 9

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John Tkac answers LIVE broadcaster questions! In this segment:

How can I get a dealer’s attention and how can I get a meeting with them?
What are your thoughts on using a radio DJ for an endorsement?
When it comes to creative in selling used cars, is it effective to feature a vehicle or two and list the price?

Q&A with a Former Car Dealer – Part 8

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John Tkac answers LIVE broadcaster questions! In this segment:

What’s the answer for an auto dealer who says he is dropping radio altogether and putting his budget into digital?
Do you have any suggestions for trying to break through large auto groups?
What’s the national average dollar amount for cost per vehicle retail?

Q&A with a Former Car Dealer – Part 7

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John Tkac answers LIVE broadcaster questions! In this segment:

Are dealers forced by the manufacturer to use a certain percentage of their co-op dollars on digital marketing?
A local dealer says that co-op money is not the same as it used to be, is that true?
Some manufacturers are demanding that 50% of their co-op be used on digital. How do I get around that? What is the best way for radio to get thier share of digital money?
Lithia is the owner of our Mercedes and Audi dealerships and getting around their gatekeepers to the dealers has become very challenging. We always get steered to the agency. Do you have any suggestions?

Q&A with a Former Car Dealer – Part 6

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A

John Tkac answers LIVE broadcaster questions! In this segment:

Dealers in our market have gone to just digital and direct mail. How can I get those dollars back?
The dealers I’m calling on have ad agencies and they only do TV and mailers. How do I get past that?
Last year at this time, 2017 was projected to be up. Why was that and will dealers be conservative in 2018 because of this?

Q&A with a Former Car Dealer – Part 5

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John Tkac answers LIVE broadcaster questions! In this segment:

We are seeing more and more automotive budgets being cut. Historically, TV did not feel those cuts as much as we do now. It seems budgets are down and even more fragmented. How do we approach this with dealers?
Is there anything I can do with an ad agency that keeps adjusting budget and schedule because of lack of planning?
What are your thoughts on Kia and breaking through as a secondary market for them?
A lot of dealers like to see themselves on TV. Do you have any creative ideas for getting them involved in radio besides just using their voice?

Q&A with a Former Car Dealer – Part 4

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A

John Tkac answers LIVE broadcaster questions! In this segment:

How do I convince a dealer that their ad agency is too focused on digital without alienating the relationship with the agency?
How can I get more service advertising business from my franchise dealers?
Our station provides direct mail. Would you tell us to focus on that Unique Selling Proposition?

Q&A with a Former Car Dealer – Part 3

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A

John Tkac answers LIVE broadcaster questions! In this segment:

How do you deal with large franchises like Lithia?
Why encourage people to visit the dealer website through our creative if the close ratio through the website is lower than bringing them to the showroom?
Is the service department in dealerships part of the “other” category?
How do you get all of this through to an agency?

Q&A with a Former Car Dealer – Part 2

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A

John Tkac answers LIVE broadcaster questions! In this segment:

What have you found to be most effective, endorsements or regular radio ads? And what about radio jock endorsements?
Why do some dealers keep pulling their broadcast advertising to conduct direct mail selling?

Q&A with a Former Car Dealer – Part 1

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A

John Tkac answers LIVE broadcaster questions! In this segment:

How do I address a dealer who says that “radio doesn’t work anymore, I use FaceBook, get results, and it’s free”?
Is it possible to get coop through independent, used car dealers?
Does dealer cash come from the dealer or is it factory incentive for the dealers?
We see the used car market as very strong, but many franchise dealers don’t advertise Used that much. Is this a productive sales approach and how do you recommend that we approach it?

Powerful Strategies for Selling More Auto Advertising!

Ask LBS, Automotive Sales Ideas, John Tkac Q&A, LBS Webinars - 2016, Sales Ideas Webinars

Don’t miss this fast-paced session with John Tkac as he covers key strategies that you can employ TODAY to get more auto dollars for your station! This webinar includes a Q&A session as well.