LBS Digital Expert, Greg Gibbons, answers LIVE broadcaster questions!  In this session:

• In your opinion, what’s better, digital selling specialists or integrated sales?
• We are just getting started at selling digital for a new station, what is the best thing we can do to get going?
• What changes do you expect in digital targeting with the new privacy settings coming from Apple?
• In your opinion, should each radio group have one key person that only works on proposals and metrics and would be considered a specialist who can go on calls with the sales team to explain the numbers?

LBS Digital Expert, Greg Gibbons, answers LIVE broadcaster questions!  In this session:

• What do you feel are currently the best industries to pursue as digital prospects?
• If we have not offered digital and don’t have a digital department, where do we start?  Do we partner with a digital company to combine with our traditional radio?
• I have a couple advertisers that don’t want me to provide them digital as they don’t want to spend all their budget with one company.  How can I address this objection?
• What is the most significant change a radio rep needs to make in prospecting and maintaining business since the Pandemic?

LBS Digital Expert, Greg Gibbons, answers LIVE broadcaster questions!  In this session:

• Are there circumstances where digital advertising is more effective than radio or TV when it comes to getting the message out to the entire market?
• There are two ex-radio sales reps in my market who have started a digital agency.  Is this common and how do I combat their presentations that recommend less radio and more digital?
• It seems like some digital solutions take more time to sell than radio does.  Is this typical and something I just have to accept?
• I’m a manager of a radio station that is just getting ready to start selling digital through a partnership with a digital agency.  How do I maintain proper focus on traditional sales with a much better profit margin and getting the team motivated to sell digital which is necessary but has much smaller profit margins?

LBS Digital Expert, Greg Gibbons, answers LIVE broadcaster questions!  In this session:

• In general, what digital services are stations finding success with?
• Is there a best practice for what percent of my monthly sales revenue should come from traditional and what percent should come from digital?
• If business owners are shrinking their marketing rep circle, and we’re not already in that circle, is there hope for us? What do I say when they tell me they already have their marketing people and plan in place?
• How do I get over the hurdle where my clients feel like they need to speak to a digital pro when they buy digital and they think of me as only a broadcaster?