Mastering the Qualities of the Best Broadcast Sellers – Part 8 – Q&A

Mike Blinder, Publisher of Editor & Publisher and LBS Media Expert, takes LIVE broadcaster questions!  In this session:

  • Can you elaborate more on Speaking Business vs Digital Solutions please? I see this far too often at my stations with younger sellers, we truly need to be about the client and how we help them make more money!
  • Can you go over the slide about the spend for OTT/digital surpassing paid search again?
  • How do I get people to call me back? The decision maker is always ‘busy’.
  • How do you ask for a shot at direct digital business for a customer that is married to their current agency?

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Mastering the Qualities of the Best Broadcast Sellers – Part 7 – Q&A

Mike Blinder, Publisher of Editor & Publisher and LBS Media Expert, takes LIVE broadcaster questions!  In this session:

  • Where is the best place to find great salespeople?
  • What is the most important quality you look for when hiring a new sales rep?
  • I am a new seller for a TV station in a medium-sized market. How do I know if I’m making enough calls?
  • My manager makes us complete at least two new needs assessments per week. Is this the best way to grow sales?

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Mastering the Qualities of the Best Broadcast Sellers – Part 6 – Q&A

Mike Blinder, Publisher of Editor & Publisher and LBS Media Expert, takes LIVE broadcaster questions!  In this session:

  • What would you recommend that I do to start every day excited about my products?
  • I’m a manager and am wondering how much training is too much for a seasoned sales team?
  • I find it really hard to keep up with digital solutions because they change so often! Sometimes it feels like to do this right, I would need to invest all of my time in keeping updated on digital to the point that I wouldn’t have time to make any sales calls! Any thoughts on that?

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3 Easy Ways To More Engaging, Authentic And Profitable Copy – Part 7 – Q&A

LBS Branding Experts, Blaine and Honey Parker, take LIVE broadcaster questions! In this session:

  • How long should it take me to come up with good copy for a client?
  • How can you truly be authentic when customers know that you are just trying to make money by selling them a product? How do you balance being authentic with trying to make money?
  • Is it better to go into a client meeting with some copy points as a “buyer of their product” or go off of whatever the client has to say?

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3 Easy Ways To More Engaging, Authentic And Profitable Copy – Part 6 – Q&A

LBS Branding Experts, Blaine and Honey Parker, take LIVE broadcaster questions! In this session:

  • I hear you that we need to use words and phrases that people actually use in real life.  How do you handle a customer that really wants their spot to say “for all your home improvement needs”?
  • Do you recommend that we go back and forth with our coworkers over ad copy?  We are all so busy and don’t see each other much because we work out of our homes a couple days a week.  Any thoughts on how to team up on copy development?
  • What do you do to keep your creative skills sharp?
  • Are you saying that we should use humor sparingly?  It was a little unclear when you mentioned the humorous ads that you have run for your plumbing customer for the past 12 years?

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