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Local TV and Radio Stations Can Capture The Next Ten Years of Market Growth! – Part 10 – Q&A

Local TV and Radio Stations Can Capture The Next Ten Years of Market Growth! – Part 10 – Q&A

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Mark Landon, Co‑founder of CTVBuyer, takes LIVE broadcaster questions! In this session:

  • What’s involved in being authorized as a buyer of these products?
  • How does a local TV station’s streaming channel get included in a national bundle that advertisers might buy?
  • Can you match the timing of your commercial with CTV and Broadcast TV? In other words, can they air at approximately the same time on the hour?

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Local TV and Radio Stations Can Capture The Next Ten Years of Market Growth! – Part 11 – Q&A

Local TV and Radio Stations Can Capture The Next Ten Years of Market Growth! – Part 11 – Q&A

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Mark Landon, Co‑founder of CTVBuyer, takes LIVE broadcaster questions! In this session:

  • Is streaming TV directed by interest? In other words is a viewer’s interest used to direct the ad and retargeting? Or do clients have more success with a channel buy like HGTV for example for a home remodeler? Also, do you see a day when coop will be based on proof of performance?
  • In radio terms, is recrue media a traffic system or software?
  • What is the typical revenue share with platform providers?

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Local TV and Radio Stations Can Capture The Next Ten Years of Market Growth! – Part 9 – Q&A

Local TV and Radio Stations Can Capture The Next Ten Years of Market Growth! – Part 9 – Q&A

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Mark Landon, Co‑founder of CTVBuyer, takes LIVE broadcaster questions! In this session:

  • I don’t see streaming and traditional TV (in this context) as the same thing because there are a ton of opportunities for the end user to record content and totally bypass ads. Can you share your thoughts on this?
  • So if I have a bank offering Ag loans, are you saying that not only can I produce their radio ad, but I could potentially now offer them a streaming TV package to add targeted messaging on that platform also? Would I have to create the TV commercial on one of those companies you suggested? I’m new to this. I have been an AE for 13 years in a small market. I have strong relationships. Just trying to wrap my head around this.
  • I’m a station owner and am new to CTV. How quickly can a Radio Broadcaster get started in programmatic advertising sales? How long does it take to go from start to the first sale?

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Local TV and Radio Stations Can Capture The Next Ten Years of Market Growth! – Part 8 – Q&A

Local TV and Radio Stations Can Capture The Next Ten Years of Market Growth! – Part 8 – Q&A

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Mark Landon, Co‑founder of CTVBuyer, takes LIVE broadcaster questions! In this session:

  • To confirm, this is zip code specific, correct? Can CTV control the geographic reach of an ad rather than just show it across the country?
  • I cannot get a platform to call me back about programmatic. I want to use it, but need a service. What should I be telling them to get their attention?
  • How do you handle a client who is resistant to CTV?

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Local TV and Radio Stations Can Capture The Next Ten Years of Market Growth! – Part 7 – Q&A

Local TV and Radio Stations Can Capture The Next Ten Years of Market Growth! – Part 7 – Q&A

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Mark Landon, Co‑founder of CTVBuyer, takes LIVE broadcaster questions! In this session:

  • You said that CTV is in its early stages. How long do you think it will be before it becomes really commonplace, like Meta or Google?
  • I work for a small radio station in a resort community. I cannot get anyone to call me back about programmatic. How would you go about building interest in this for local businesses?
  • Are there dashboards available to show delivery?

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