Why Engagement Is the Social Media Metric that Matters First! – Part 6 – Q&A

Lori Lewis, LBS Social Media Expert and President of Lori Lewis Media, answers LIVE broadcaster questions! In this session:

  • Social media is new to my station and I’ve never paid much attention to it, personally. What is the number one thing I can do start selling it to my clients?
  • Our TV station set a target to have 7 new posts a day. It’s labor intensive and hard to make each post meaningful. Do you have any thoughts on our current strategy? PS, we don’t respond to comments now.
  • I have a social media client who only likes to list an offer and hopes for people to move directly to a purchase. How can I convince them to establish posts that will generate interactions between them and the consumer?
  • The emotional triggers are interesting and they make sense. Our station group has a social media expert who runs his own show … how can I share the emotional chart without offending him and move our postings accordingly?

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Why Engagement Is the Social Media Metric that Matters First! – Part 7 – Q&A

Lori Lewis, LBS Social Media Expert and President of Lori Lewis Media, answers LIVE broadcaster questions! In this session:

  • To help promote our clients, is it better to mention in their commercials to check out their Facebook instead of their website? I’ve heard from clients that they are able to update their content on Facebook much easier than they can on their website.
  • Most times, we only do Facebook strategies, do you have other favorite social media outlets that you would recommend to us for a station group?
  • How do you get programming to buy in?
  • Should we be concerned with posting about things that might be divisive? For example, mask mandates…those always seem to get interaction, but do they cause too much of a negative effect?

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Why Engagement Is the Social Media Metric that Matters First! – Part 8 – Q&A

Lori Lewis, LBS Social Media Expert and President of Lori Lewis Media, answers LIVE broadcaster questions! In this session:

  • Can you talk about paid content and FCC rules? Do you encourage clients to use paid content at all or does it take away the trustworthiness of a station?
  • Is it the AE’s place to intervene and reply to a negative comment which concerns both the station and the advertiser? For example, a viewer disagrees on social media with a window company promotion which aired on Channel 4.
  • Some of the On AIr people at my station are very defensive when it comes to social media or digital tools – they don’t see the point in spending a lot of time on it and they feel our main focus/product should be only on air content. How do you change this mindset?

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Why Engagement Is the Social Media Metric that Matters First! – Part 9 – Q&A

Lori Lewis, LBS Social Media Expert and President of Lori Lewis Media, answers LIVE broadcaster questions! In this session:

  • I currently post every 2-5 minutes with National and local content and put out about 20 posts an hour. Is that over saturating? Is it helping keep people engaged and on our site? Is it possibly hurting us?
  • Our station has a much older demographic so social media is really hit or miss. Even on posts asking for engagement, I don’t get much interaction. How do you suggest I help boost our engagement?
  • Can you give me tips on using social media as a marketing sales person for a Latino market?
  • Is there a maximum number of sponsored posts you recommend per station per day?

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Why Engagement Is the Social Media Metric that Matters First! – Part 10 – Q&A

Lori Lewis, LBS Social Media Expert and President of Lori Lewis Media, answers LIVE broadcaster questions! In this session:

  • Along with acknowledgement, how else do you suggest handling negative comments?
  • I am new to my TV station and working to build engagement like you’ve mentioned. Have you found it effective to post more than just news stories? I see bigger stations do things such as fun reels/ get to know me’s of anchors and reporters, but wonder if it would work as well in a smaller market?
  • I heard that the algorithm also makes your post less visible if you include links to websites outside of Facebook or if you use click bait like asking to “share” or “comment”. Is that true?

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How to Monetize Social Media in a Meaningful Way – Part 9 – Q&A

Lori Lewis takes LIVE broadcaster questions!  In this session:

  • What are some cons for small business owners who only use social media?
  • What steps should I take once a client starts a social media campaign with my station?
  • What are common attributes you have seen in successful social media sellers?
  • When you sell ads to clients on your station’s Facebook page, do you post them as native content or as sponsored ads?  Is it true that Facebook controls commercial ads so they do not appear in the feed?
  • We’ve had great success with giveaways on Facebook, is there such thing as too many of these?
  • Is social media a first consideration in getting store traffic and making the phone ring?

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How to Monetize Social Media in a Meaningful Way – Part 8 – Q&A

Lori Lewis takes LIVE broadcaster questions!  In this session:

  • How do you come up with pricing on your rate card?  Is it based on your number of Facebook followers?
  • How do you create a rate card if your station has never charged for social media?
  • Is SEO important to social media?
  • As a broadcaster, how can I respond to someone saying they spend $5 on Facebook and get 17,000 views without insulting their intelligence?
  • Where can I go to keep up with social media trends?

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How to Monetize Social Media in a Meaningful Way – Part 7 – Q&A

Lori Lewis takes LIVE broadcaster questions!  In this session:

  • How do social media campaigns compliment broadcast?
  • How many followers should you have before you start to monetize and how do you get more of them?
  • What’s the difference between a good and a bad social media campaign?  What should I be looking for?
  • Can you give an example of a great social media campaign for a furniture store?

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How to Monetize Social Media in a Meaningful Way – Part 6 – Q&A

Lori Lewis takes LIVE broadcaster questions!  In this session:

  • How do you find the Facebook rules?  Our station page gets shut down a lot and we don’t know why.  Facebook doesn’t respond when we ask.  Do you know how to get them to respond to us?
  • What are the one or two things I should do to start selling social media?
  • How would a personality go about growing their social brand?  For example, our classic listeners are on Facebook, but not Instagram or Twitter.

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How to Monetize Social Media in a Meaningful Way – Part 5 – Q&A

Lori Lewis takes LIVE broadcaster questions!  In this session:

  • How does a hashtag work, what do I need to know about them, and are they important in social media?
  • When I sell my station’s Facebook feed, what’s the best way to explain who will be seeing it?  How should we determine what to charge for ads on our Facebook page?
  • Where can I find the rules and guidelines for brand content on Instagram?
  • How would you handle negative comments on your station’s Facebook page?

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