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Prepare And Reset Now For More Social Media Shifts – Part 11 – Q&A

Prepare And Reset Now For More Social Media Shifts – Part 11 – Q&A

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LBS Social Media Expert, Lori Lewis, takes LIVE broadcaster questions! In this session:

  • My station does not offer social media services, but it seems like it might offer a way for me to build my professional brand as a local rep. Do you recommend that I do this? How would you get started?
  • How do you decide which types and sizes of local businesses to approach with social media campaigns and which ones to leave alone?

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Prepare And Reset Now For More Social Media Shifts – Part 10 – Q&A

Prepare And Reset Now For More Social Media Shifts – Part 10 – Q&A

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LBS Social Media Expert, Lori Lewis, takes LIVE broadcaster questions! In this session:

  • If likes, views, and reshares are the important metrics for social media, how can I help a client to get excited about pursuing them? I’m thinking about one specific furniture store client who tells me that “likes” don’t pay the bills.
  • It seems like some clients, like restaurants with their happy hours, etc., lend themselves to constantly creating content and others, like attorneys, would make sense to be less frequent. How do you decide how often to create new content for a client? Is it just common sense or is there a resource I can check?

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Prepare And Reset Now For More Social Media Shifts – Part 9 – Q&A

Prepare And Reset Now For More Social Media Shifts – Part 9 – Q&A

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LBS Social Media Expert, Lori Lewis, takes LIVE broadcaster questions! In this session:

  • Why should salespeople be students of what is happening with social media?
  • As you travel around the country and speak with stations and station groups, what disappoints you most when it comes to broadcasters and social media?
  • What would you recommend for a sales manager or salesperson whose GSM or company president says “Don’t bother with social media”?

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Social Media for your Customers Isn’t About Volume, It’s About Differentiation! – Part 9 – Q&A

Social Media for your Customers Isn’t About Volume, It’s About Differentiation! – Part 9 – Q&A

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Lori Lewis, President of Lori Lewis Media and LBS Social Media Expert, answers LIVE broadcaster questions!  In this session:

  • How would you define the age groups that use various social media platforms?
  • You mentioned that content needs to make people feel something. Can you expand on that?
  • Do you design and sell the content and the client or business posts it on their own social media?

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Social Media for your Customers Isn’t About Volume, It’s About Differentiation! – Part 8 – Q&A

Social Media for your Customers Isn’t About Volume, It’s About Differentiation! – Part 8 – Q&A

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Lori Lewis, President of Lori Lewis Media and LBS Social Media Expert, answers LIVE broadcaster questions!  In this session:

  • Is social Media Here to stay, and can you provide me with a couple bullet points I can share with my station’s owner?
  • Most of my clients are aware that social media and digital in general are reaching a significant piece of their targeted customer base. How can I approach an existing client who is targeting a Hispanic audience and show them that they should be on social media without negatively affecting what they are already doing on Radio or TV?
  • How can a client determine the best social medium platform for them?
  • Do you believe in having a dedicated moderator for social media to prevent bad actors or devaluation of brands?

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Social Media for your Customers Isn’t About Volume, It’s About Differentiation! – Part 7 – Q&A

Social Media for your Customers Isn’t About Volume, It’s About Differentiation! – Part 7 – Q&A

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Lori Lewis, President of Lori Lewis Media and LBS Social Media Expert, answers LIVE broadcaster questions!  In this session:

  • Can you address the main concern of drowning in the ocean of social media options?
  • Why did you personally get so motivated to become a social media expert?
  • What do you say to salespeople and managers who are overwhelmed with or are hesitant to utilize social media?

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Why Winging It With Social Media Doesn’t Work for Broadcasters – Part 9 – Q&A

Why Winging It With Social Media Doesn’t Work for Broadcasters – Part 9 – Q&A

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LBS Social Media Expert, Lori Lewis, answers LIVE broadcaster questions!  In this session:

  • Do you have any ideas for a conservative Christian station wanting to leverage TikTok to engage a younger audience?
  • What is the best way to draw listeners to your station’s FaceBook page?
  • Do you have any quick tips for addressing negative comments/feedback on social?
  • What are your thoughts on consistent ‘segments’ such as “Trivia Tuesday” posted weekly on social media? It may be predictable, but could it be something followers look forward to?
  • How do you manage covering several different kinds of topics within a brand? For example, If I’m helping a video freelancer, writer and a traveler, how do I keep all the content I’m posting relevant to the rest of it? Should their social media be focused on a single niche?

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Why Winging It With Social Media Doesn’t Work for Broadcasters – Part 8 – Q&A

Why Winging It With Social Media Doesn’t Work for Broadcasters – Part 8 – Q&A

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LBS Social Media Expert, Lori Lewis, answers LIVE broadcaster questions!  In this session:

  • How do I convince an advertiser that broadcast and social is the best foundation for their campaigns? Is a broadcast and social mix a logical advertising approach?
  • After 18 years, is it time for us to start counting social media as traditional media?
  • How do you convince content creators that a lower volume of valuable content is better than a higher volume of mediocre content?
  • Do you have a template for your calendar for social media?
  • How do you handle trolls?

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Why Winging It With Social Media Doesn’t Work for Broadcasters – Part 7 – Q&A

Why Winging It With Social Media Doesn’t Work for Broadcasters – Part 7 – Q&A

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LBS Social Media Expert, Lori Lewis, answers LIVE broadcaster questions!  In this session:

  • What is the best way for me to get started in offering social media guidance to my customers? We don’t really offer much through my station.
  • How do I know how often my audience wants to hear from my station through social media?
  • Is there a way to know ahead of time what kind of content will be considered helpful to my audience? Also, do you recommend shorter, headline-focused content or more in-depth info? Does it depend on the platform?
  • I’m a sales rep, what social media platforms should I recommend to my clients?

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