Paul Weyland Q&A | Local Broadcast Sales

Weyland Wednesdays – Q&A – Part 2

LBS Webinars - 2021, Paul Weyland Q&A, Weyland Wednesdays

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

It is harder these days to just drop in on a client without an appointment. How can I get an appointment and not have them feel it’s a potential risk for them to get COVID?
Can you give some more headline ideas?
When prospecting, do you go deep in a category and call on multiple businesses in that category or are you going through prospects in different categories at the same time?
What if you get in contact with the decision maker but they are already on another station? Do you give up on that business or attempt again after a while?

Weyland Wednesdays – Q&A – Part 1

LBS Webinars - 2021, Paul Weyland Q&A, Weyland Wednesdays

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

I love the idea of having a 5-year plan ready, but many businesses in my small market are still very apprehensive about long-term contracts. How would you approach those?
I LOVE the annual approach, and talk with potential clients about the long term plan. However, I’ve been finding that digital has changed the way they look at things since they usually can do that month to month. Any good suggestions on how to re-educate them?
I remember years ago you discussed your ROI calculator. Can you explain how that works?

COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 9 – Q&A

Ask LBS, Automotive Sales Ideas, COVID-19, Healthcare Sales Ideas, LBS Webinars - 2020, Radio Webinars, Social Media, Television Webinars

Paul Weyland takes LIVE broadcaster questions! In this session:

Do you have any recommendations for pharmacies?
What are your thoughts on social media?
Our small market has several small, used car dealers who basically do no promoting – they say that they “can’t afford it”. A “big” weekly ad schedule here would be MAYBE $500! What would you suggest that we do to get them comfortable advertising on the radio? What is Gross Margin of Profit for used cars?

COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 8 – Q&A

Ask LBS, COVID-19, Home Improvement Sales Ideas, LBS Webinars - 2020, Paul Weyland Q&A, Radio Webinars, Television Webinars

Paul Weyland takes LIVE broadcaster questions! In this session:

I have a new local mom and pop distillery client. They sell their whiskey in local and chain stores. What approach can I use to drive listeners to buy their product as we approach the high volume holiday sales?
How important is it for a client to have a modern and exciting website?
I have a pressure washer company client whose minimum residential job is $800 with a profit of 70%. He wants a proposal that shows a clear ROI for him. I am a first year AE. Can you tell me how to do this and what other info I should provide?
When is the best time to reach out to ad agencies for financial institutions?
Our market has many local gift shops. One in particular is more outside of town and also has a new coffee shop in it. How can I sell this shop and deal with the excuse that our signal does not reach their location?

COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 7 – Q&A

Ask LBS, Automotive Sales Ideas, COVID-19, LBS Webinars - 2020, Paul Weyland Q&A, Radio Webinars, Services Sales Ideas, Television Webinars

Paul Weyland takes LIVE broadcaster questions! In this session:

Can you provide some ideas for the oil field industry and associated companies?
How do you deal with several advertisers in the same industry running on your station and keep them happy?
Most of my dealers use an agency. Can you offer some different ideas to win over the agency and make them want use our station for their dealer clients?
Do you have any sales ideas for HVAC and fireplace centers?

COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 6 – Q&A

Ask LBS, Automotive Sales Ideas, COVID-19, Digital Webinars, LBS Webinars - 2020, Paul Weyland Q&A, Radio Webinars, Television Webinars

Paul Weyland takes LIVE broadcaster questions! In this session:

How do I consistently develop plans that are better than my clients’?
Please repeat the 3 things that we are to try for 24 hours.
Any ideas on selling to solar companies?
How can I diplomatically talk to advertisers about competing with Internet advertising?
Inventory has been a big challenge for RV’s, but service is working for them. How much of their message should they shift to service?

COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 5 – Q&A

Ask LBS, COVID-19, Healthcare Sales Ideas, Jewelry Sales Ideas, LBS Webinars - 2020, Paul Weyland Q&A, Radio Webinars, Restaurant Sales Ideas, Television Webinars

Paul Weyland takes LIVE broadcaster questions! In this session:

Can you provide some ideas for jewelry stores?
Any ideas for family doctors?
Should I even bother with a local restaurant that can only hold 50% capacity during this time? They say they aren’t having trouble filling their dining room to that 50%.

Making Your Mark in a Recovering Economy – Part 10 – Q&A

Ask LBS, Best Practices, COVID-19, Digital Webinars, Home Improvement Sales Ideas, LBS Webinars - 2020, Paul Weyland Q&A, Radio Webinars, Services Sales Ideas, Television Webinars

Paul Weyland takes LIVE broadcaster questions! In this session:

How can I get landscapers and excavating companies to call back–when they are busy doing their jobs from 6 a.m. till dark?
How often should you update a client’s ad?
What do you recommend for carpet cleaning companies since people don’t want them in their homes right now?
What would you say from the heart to your sales team and staff about covid19?

Making Your Mark in a Recovering Economy – Part 9 – Q&A

Ask LBS, Best Practices, COVID-19, Digital Webinars, LBS Webinars - 2020, Paul Weyland Q&A, Prospecting, Radio Webinars, Services Sales Ideas, Television Webinars

Paul Weyland takes LIVE broadcaster questions! In this session:

I was trained that you should always offer three options a big plan, medium and small. Do you recommend that or do you think it’s OK just to present just one or two?
I have car dealers that are pulling back from radio what can I do to truly help them see the power of radio?
What’s your strategy to tell a client their idea isn’t a good one? How do you steer creative away from all the clichés they want?
Do you have any advice on securing ad dollars for a local franchise store?
I need help getting the nerve up to make that FIRST call/contact on the phone!
What kind of businesses would you recommend talking to in a small market?
What if you’re a micro-market, and all you have to work with are small advertisers?
What would you promote to an HVAC Service advertiser using a headline?

Making Your Mark in a Recovering Economy – Part 8 – Q&A

Ask LBS, Best Practices, COVID-19, Digital Webinars, Healthcare Sales Ideas, Jewelry Sales Ideas, LBS Webinars - 2020, Paul Weyland Q&A, Radio Webinars, Television Webinars, Travel Sales Ideas

Paul Weyland takes LIVE broadcaster questions! In this session:

How do you best protect rate integrity when all your competition is dropping rates big time in challenging times like this?
There are a couple of local businesses that are major staples in our community with plenty of funds for traditional advertising. However, they are fixated solely on digital marketing, as the owner states it has the best return on investment. How might I be able to make traditional media a more serious consideration?
Do you have any ideas for a gold buying client?
Do you have any summer vacation ideas for resorts?
Do you have any ideas for Independent Living Facilities for seniors?
Do you have any ideas for funeral homes?
How would you go about getting a Fitness Center to get back on the air after being closed for so long?
Do you have any ideas for online education?
I have a realtor that claims that TV doesn’t work because people only tell him they saw his billboard…suggestions?