LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

• Can you provide some information I can use with local hardware stores?
• I’m new at selling radio.  Do you have any ideas for real estate?  Should I even bother calling on them for my radio station?
• How can I promote job openings in my market?  I have a lot of customers in different industries who need help hiring.

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

• You mentioned a formula for schedules: 1. Have one idea, 2. rotate the spots around it…was there an additional point?
• How do you get started with jingles? 
• I am working with a newly-opened independent wine market/liquor store with a foreign owner who wants to get new clients to come to the store.   They also sell lotto tickets and have a Fireball February special.  How can we set him apart on our country radio station? 
• What is your opinion on creating spec copy from client websites? 
• We have a few bed and breakfast/wedding venues that are advertising on a promotion we are doing.  What’s the best way to advertise them differently so it does not get redundant?   I want each business to benefit equally but have different messaging.

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

• We have a meeting this week with a furniture store that sells unique and unusual pieces. Their furniture is hand-selected and rather expensive. Do you have any ideas or questions for the client? 
• What do you suggest for clients that need to use co-op, but the copy they have from the manufacturer is full of cliches?
• Has there been a time when you worked on a script for a client and on the day the commercial airs, the client decided to change it completely, and their new idea is bad?  When that happens, do you go with the original script or try to make the new script “passable”?
• Just confirming that you recommend that the client voice the commercial instead of our announcer, correct?

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

• What is your opinion of radio jingles?  Do they telegraph the fact that a spot is coming?  Do they turn listeners off who are not interested in that product?
• Do you have a preference for using on location footage or stock footage?
• Where did you get the research that educated shoppers spend more?  Don’t get me wrong, it’s perfectly logical to me, but is there a survey that would back this up?

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

• Can you repeat the primary things that a commercial should do for our clients? 
• I’m not very creative.  How can I improve my own ability to make my customers’ commercials better? 
• Super Bowl ads are obviously talked about every single year.  Can I get that kind of impact for a local business without a huge budget?

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

• How should I deal with a client who insists on using terrible scripts that she is getting from a different station?  She even admits that the other station got her good results once, but hasn’t done it again since. 
• What is the best way to come up with a good headline?
• Please share your thoughts about the role of artificial intelligence in marketing. Our company has access to an artificial intelligence program which can write and voice ads.
• I have a client who always wants to be in their commercials, but she’s not very articulate.  Can you help me to talk candidly with her so we can get her better results?

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

• What steps do you take to come up with good headlines?
• I want to get a fairly large local BBQ restaurant on my radio station. Any ideas?
• Instead of asking for budget, is it better to present what you think is best for the client and ask for their thoughts afterwards?
• Can you give an example or two for improving a voicemail message?

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

• How would you simplify your headlines for a station that sells multiple products – podcasts, OTT, streaming, etc.
• How do I keep the relationship with a client good if they keep getting bumped?
• How do you handle the customer if they don’t believe that you reached the ROI that you promised them?
• Why do you speak in terms of dollars per week?

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

• Our station doesn’t offer any digital services – how would you reply to a client that is switching to all digital?
• How would you sell to restaurants with multiple locations?
• A lot of my clients and prospects are busy and say that they don’t have time to talk with me about their advertising plans. Any thoughts on how I can overcome their indifference?
• Potential clients are asking me for demographics. When a station does not have a lot of that kind of data, where do you start?
• You mentioned getting fired by a client. When and how should I decide to fire a client?

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

• What is a good headline to use to get a client to tell me more about their business?
• I’m at a non-profit station so our ads are called “sponsorships” and we are limited when it comes to superlative descriptions in the spots and calls to action. What are your recommendations for making these sponsorships more impactful?
• What is the best way to effectively sell advertising on a group of stations? We have several stations, but most of the sales attention goes to only one or two of them.
• How much research do you do on a business before you call on them?