Paul Weyland Q&A | Local Broadcast Sales

Mastering the Entire Appointment Setting Process – Part 7 – Q&A

LBS Webinars - 2022, Paul Weyland Q&A

Paul Weyland takes LIVE broadcaster questions! In this session:

I have a major car dealer who says I don’t need to call on him anymore because they only buy digital. How can I get him to listen to me?
How can I get out of the cycle of leaving voice mails with a client? I don’t get many calling me back.

Mastering the Entire Appointment Setting Process – Part 6 – Q&A

LBS Webinars - 2022, Paul Weyland Q&A

Paul Weyland takes LIVE broadcaster questions! In this session:

How would you get the attention of a local landscaping company that mostly focuses on lawn mowing?
What steps do you take to come up with effective headlines for a prospect and then make sure that you can deliver on them?
A local furniture store owner in my medium-sized market will not meet with me and is really rude about it. He even told me to get out of his store once! I know that my station can get him more customers. Do you have any ideas for headlines for a furniture store that I can try to get his attention?

Reasons to Keep Advertising Even During Inventory and Labor Issues – Part 3 – Q&A

LBS Webinars - 2022, Paul Weyland Q&A

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

How do we verbally take people by the shoulders and shake them? Isn’t winning the 6 inch space between peoples’ ears more important than ever?
Do you approach brand new clients differently than you address existing clients?
Can you provide some insight on how I can approach a local RV dealer to talk about being on my station?

Reasons to Keep Advertising Even During Inventory and Labor Issues – Part 4 – Q&A

LBS Webinars - 2022, Paul Weyland Q&A

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

Lots of commercial copy seems to mention the “uncertain times” we live in. These uncertain times could last for years. Is there a certain point we should move to more positive messaging?
Any suggestions on how to ask current clients for referrals? If we have a good relationship with a client, this should be an easy question to ask. Why isn’t it?
How would you get a bridal shop to consider advertising? They are big enough and they should be on the air.
How do you handle the objection that the advertising will do “too well” and they will be unable to handle the load with staff shortages and fear they will then start to be seen negatively because they cannot provide quality service?

Reasons to Keep Advertising Even During Inventory and Labor Issues – Part 5 – Q&A

LBS Webinars - 2022, Paul Weyland Q&A

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

What are some good talking points for a tire shop?
When it comes to the labor/inventory issue, what’s the best way to approach clients that have never been on radio before?
Where can I get the most recent gross profit margin rates for all categories?
I’m kind of new at selling TV. Are retirement homes a good target? They always seem to say the same thing – “we are too full, so we don’t need to advertise”.

Reasons to Keep Advertising Even During Inventory and Labor Issues – Part 6 – Q&A

LBS Webinars - 2022, Paul Weyland Q&A

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

I have a long term client who owns a vein clinic who will be coming off the air next month because the business is in the process of being sold. How would you deal with this?
What would you say to a major, local oil change station to get them on air?
What can I do to get an appointment with a client who won’t see me or return my calls?
I have a client that is fully staffed and “as busy as they want to be” so they don’t see the reason to advertise. Your thoughts?

Reasons to Keep Advertising Even During Inventory and Labor Issues – Part 7 – Q&A

LBS Webinars - 2022, Paul Weyland Q&A

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

What would be some good talking points for Universities since student enrollments are down? The University I’m working with is very focused on ROI.
Can you suggest some talking points for a salon? I have been to so many and have been turned down by every one.
What would you say to a motorcycle dealer that has bikes on backorder for seven months and that does not have local competition for their brand?
I’m a new sales rep, what are the prospects that I should focus on to build an account list?

Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 7 Q&A

Digital Webinars, LBS Webinars - 2021, Paul Weyland Q&A, Radio Webinars, Television Webinars

LBS Broadcast Selling Expert, Paul Weyland, answers LIVE questions from broadcast sellers! In this session:

I’m in a small market and one of my clients is a locally owned flooring outfit. They are only willing to pay $200 a month for 28 ads. Is it feasible that radio will help?
What are the advantages to being in a small market?
Is there an innovative way to get a local 18-screen movie theatre to regularly promote their movies and entertainment experience? They seem to rely mostly on digital.
I have a carpet cleaning service client that wants to position themselves as a flood service for homes during the next five months. Any ideas?
Do you have any ideas for promoting a CBD company?

Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 6 Q&A

Digital Webinars, LBS Webinars - 2021, Paul Weyland Q&A, Radio Webinars, Television Webinars

LBS Broadcast Selling Expert, Paul Weyland, answers LIVE questions from broadcast sellers! In this session:

How can I get a hospital to switch their budget from billboards to radio?
I have a dentist who is more expensive than some of the competitors in the area. How can she differentiate herself and her services?
How can a Lasik eye surgery center receive more calls during COVID since Lasik is considered a selective procedure?

Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 5 Q&A

LBS Webinars - 2021, Paul Weyland Q&A, Radio Webinars, Television Webinars

LBS Broadcast Selling Expert, Paul Weyland, answers LIVE questions from broadcast sellers! In this session:

I am new and get nervous about what to say when I go into a business. Where should I start?
What should I say to business owners who are convinced that there won’t be enough inventory to sell this Christmas because of supply-chain issues?
In our small market, we are currently getting a lot of objections like, “It does not make sense to advertise because I don’t have enough employees for more business”. Any suggestions on how to respond to that? Or should we just walk away?
Do you have any ideas for a plumber who isn’t number one in the market, but wants to be?