Radio Webinars | Local Broadcast Sales

How to Monetize Social Media in a Meaningful Way – Part 8 – Q&A

Lori Lewis takes LIVE broadcaster questions! In this session:

How do you come up with pricing on your rate card? Is it based on your number of Facebook followers?
How do you create a rate card if your station has never charged for social media?
Is SEO important to social media?
As a broadcaster, how can I respond to someone saying they spend $5 on Facebook and get 17,000 views without insulting their intelligence?
Where can I go to keep up with social media trends?

Lori Lewis takes LIVE broadcaster questions! In this session:

How do social media campaigns compliment broadcast?
How many followers should you have before you start to monetize and how do you get more of them?
What’s the difference between a good and a bad social media campaign? What should I be looking for?
Can you give an example of a great social media campaign for a furniture store?

Lori Lewis takes LIVE broadcaster questions! In this session:

How do you find the Facebook rules? Our station page gets shut down a lot and we don’t know why. Facebook doesn’t respond when we ask. Do you know how to get them to respond to us?
What are the one or two things I should do to start selling social media?
How would a personality go about growing their social brand? For example, our classic listeners are on Facebook, but not Instagram or Twitter.

Lori Lewis takes LIVE broadcaster questions! In this session:

How does a hashtag work, what do I need to know about them, and are they important in social media?
When I sell my station’s Facebook feed, what’s the best way to explain who will be seeing it? How should we determine what to charge for ads on our Facebook page?
Where can I find the rules and guidelines for brand content on Instagram?
How would you handle negative comments on your station’s Facebook page?

Lori Lewis takes LIVE broadcaster questions! In this session:

Can you explain what a KPI is?
What are some roadblocks that we need to be aware of when it comes to selling social media?
Our station has decided to skip social media and focus on other digital solutions instead. Do I still need to concern myself with social media?
I like discussing social media with my clients. What kinds of questions should I ask so our discussion remains on target?

Discover the difference between good and great social media when it’s effectively integrated with...

Discover the difference between good and great social media when it’s effectively integrated with...

Discover the difference between good and great social media when it’s effectively integrated with...

Paul Weyland takes LIVE broadcaster questions! In this session:

How can I get landscapers and excavating companies to call back–when they are busy doing their jobs from 6 a.m. till dark?
How often should you update a client’s ad?
What do you recommend for carpet cleaning companies since people don’t want them in their homes right now?
What would you say from the heart to your sales team and staff about covid19?

Paul Weyland takes LIVE broadcaster questions! In this session:

I was trained that you should always offer three options a big plan, medium and small. Do you recommend that or do you think it’s OK just to present just one or two?
I have car dealers that are pulling back from radio what can I do to truly help them see the power of radio?
What’s your strategy to tell a client their idea isn’t a good one? How do you steer creative away from all the clichés they want?
Do you have any advice on securing ad dollars for a local franchise store?
I need help getting the nerve up to make that FIRST call/contact on the phone!
What kind of businesses would you recommend talking to in a small market?
What if you’re a micro-market, and all you have to work with are small advertisers?
What would you promote to an HVAC Service advertiser using a headline?