Home Security
Eric Moore discusses the new offerings of the home security industry. In this segment, he covers several great promotional ideas and three specific questions to ask your...
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Spring Sales Ideas
Sally Kohn gives several great ideas for some spring time advertisers that you might not normally think of.
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Marketing Yourself Internally
Sally Kohn explains the importance of a good working relationship with your accounting and news departments as well as on-air talent. She provides some excellent ideas that...
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Addicted to Mediocrity
Gary Moore discusses the danger we all face in falling into the addiction of mediocrity. In this session, he covers the value of asking the right questions, effective...
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Big Thinking in Small Markets
Paul Weyland discusses why radio and television sales pros in small markets have a distinct sales advantage over their peers in larger markets.
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Catering to the Bottom Feeders
Paul Weyland discusses the unfortunately common broadcast sales professional practice of catering to the bottom feeders when it comes time to sell spots. He covers the...
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Overcoming Objections
Eric Moore brings us the three categories that 80% of all sales objections fall into and helps you prepare to have ready responses for them. Click here to download the...
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Prospecting Wisely
Paul Weyland brings us great insight into how the majority of broadcast reps approach prospecting and offers principles we can employ to enhance those efforts!
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Truths a Sales Pro Must Know and Understand
Buckle up and get ready to take notes! In this short video, Gary Moore discusses five key questions that build value and three keys to long term advertising...
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Why Your Questioning Skills Need to be the Best on the Planet
Gary Moore discusses why Local Broadcast Sales professionals MUST have highly developed questioning skills in today’s competitive market! Topics covered in this short...
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