John Tkac explains how to convince auto dealers that direct mail is one of the worst ways to...

John Tkac explains how to free up advertising dollars for broadcast media by convincing auto...

John Tkac discusses strategies for demonstrating newspaper’s ineffectiveness. He shares his...

John Tkac gets right to the heart of cable’s ineffectiveness by focusing on pump in/pump out...

In this first of two videos on effective creative, John Tkac examines the elements shared by...

In this second video on effective creative, John Tkac breaks down real-life examples of effective...

John Tkac shares one of his most valuable trade secrets: dealer cash. He explains what dealer cash...

John Tkac provides highly effective examples that use advertising on broadcaster websites to drive...

John Tkac steps through several examples of auto web advertising, illustrating their...

John Tkac examines several real-life examples that successfully integrate broadcast and web...