LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

  • We’ve always believed in conducting a CNA, then preparing a SOS-type proposal. Do you think with your SOS proposal plan we can skip the CNA and use category/industry data instead?
  • I’ve used SOS before, and it works great! Is the best time for the SOS proposal after the initial meeting?
  • My manager regularly asks to join a presentation. How can I tactfully ask my manager not to interrupt the flow of the presentation? My manager is a good seller but sometimes takes the conversation away from my presentation strategy.