In this series, LBS Digital Expert and Co-Founder & Managing Principal at OTTBuyer.com, Mark Landon, discusses how this fast-growing segment of media sales is doing more than taking your money. In many ways, it’s defining the future of advertising. Find out the things you should consider and know about what’s available to your clients on this “new TV” front. “But wait”, you say, “OTT isn’t television!” Really? Your advertisers think it is!
Over-The-Top – What Every Local TV and Radio Seller Must Know As You Sell For, Or Compete Against, OTT – Part 1
