Search results for "used car" | Local Broadcast Sales

Q&A with a Former Car Dealer – Part 4

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A

John Tkac answers LIVE broadcaster questions! In this segment:

How do I convince a dealer that their ad agency is too focused on digital without alienating the relationship with the agency?
How can I get more service advertising business from my franchise dealers?
Our station provides direct mail. Would you tell us to focus on that Unique Selling Proposition?

Q&A with a Former Car Dealer – Part 1

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A

John Tkac answers LIVE broadcaster questions! In this segment:

How do I address a dealer who says that "radio doesn't work anymore, I use FaceBook, get results, and it's free"?
Is it possible to get coop through independent, used car dealers?
Does dealer cash come from the dealer or is it factory incentive for the dealers?
We see the used car market as very strong, but many franchise dealers don't advertise Used that much. Is this a productive sales approach and how do you recommend that we approach it?

ASK LBS: Independent Car Dealers

Ask LBS

Selling advertising to an independent used car dealer has both it’s advantages and challenges. Although many may have little marketing knowledge, they also tend to be “shoot from the hip” buyers. You can help...

How Car Dealers Make Money – Part 3

Automotive Sales Ideas, How Car Dealers Make Money

Ever wonder how a car dealer makes money? John Tkac continues to answer that very question in the third part of this series. John covers the importance of the Used and Certified Pre-Owned vehicles that your dealer has available!

How can I increase traffic to a local Urgent Care clinic’s website?

Ask LBS

First, ask your client what are the three most common reasons someone is going to come into their office and/or website. That information will focus their marketing message. Next, assuming your client’s measure for success...

Approaching Auto Dealers During These Historical Times – Part 8 – Q&A

John Tkac Q&A, LBS Webinars - 2022

John Tkac, LBS Auto Expert, takes LIVE broadcaster questions! In this session:

In the context of digital advertising campaigns, do local or national campaigns have a higher ROI for dealers?
Do dealers get co-op reimbursement for service?
We have trouble getting dealers to spend money when there is no co-op involved. Since they don't get co-op funds for used cars, what approach do you recommend to get them to spend on used car advertising without co-op?
How do dealerships calculate an advertising budget? What do they base it on?
Can you repeat which manufacturers are not experiencing a supply issue in March, 2022?

Approaching Auto Dealers During These Historical Times – Part 5 – Q&A

John Tkac Q&A, LBS Webinars - 2022

John Tkac, LBS Auto Expert, takes LIVE broadcaster questions! In this session:

What if your dealers don't have any new or used inventory?
I have a Ford dealer where the General Manager won’t see me. Any ideas on how I can get his attention or who else I can approach to discuss a TV and digital campaign?
Can you talk about the high end and luxury vehicle market?
I found out that a used car manager at a key store in our market has a budget. How can I help him get a larger share of the dealer’s overall ad budget?
I have a dealer in my market that says he uses only digital for his marketing efforts. I know that my radio stations and digital assets can help him sell cars. Any ideas how I can address this digital-only mindset?

Building Broadcast and Digital Strategies That Will Get Your Dealers’ Attention Now! – Part 6 – Q&A

Automotive Sales Ideas, Digital Webinars, John Tkac Q&A, LBS Webinars - 2021, Radio Webinars, Television Webinars

LBS Auto Expert, John Tkac, takes LIVE broadcaster questions! In this session:

Can you define "pump in" and "pump out"? And how can we use that to sell broadcast?
How has fewer new vehicles impacted co-op?
I understand the math on the CPRV but need more explanation on how it ties to advertising.
Is it a good idea to ask dealers who continue to claim that they don’t have new car inventory to advertise that they will pay top dollar for your used car?

Relief and Hope for Local Auto Dealers – Part 6 – Q&A

Digital Webinars, John Tkac Q&A, LBS Webinars - 2021, New Hire Webinars, Radio Webinars, Television Webinars

LBS Automotive Expert John Tkac answers LIVE broadcaster questions! In this session:

How small is too small to advertise?
I work for an AM station. How do I get over that objection when talking with clients? We stream on over 60 platforms including radio.com....
Manufacturers were closed down for a bit of 2020 due to COVID. Our local dealers report that their lack of new car/truck inventory was what hurt sales. That also led to their lack of used car inventories. What effect did the lack inventory have on the overall 2020 sales numbers?

COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 9 – Q&A

Ask LBS, Automotive Sales Ideas, COVID-19, Healthcare Sales Ideas, LBS Webinars - 2020, Radio Webinars, Social Media, Television Webinars

Paul Weyland takes LIVE broadcaster questions! In this session:

Do you have any recommendations for pharmacies?
What are your thoughts on social media?
Our small market has several small, used car dealers who basically do no promoting - they say that they "can't afford it". A "big" weekly ad schedule here would be MAYBE $500! What would you suggest that we do to get them comfortable advertising on the radio? What is Gross Margin of Profit for used cars?