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Mastering the Entire Appointment Setting Process – Part 6 – Q&A

Mastering the Entire Appointment Setting Process – Part 6 – Q&A

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Paul Weyland takes LIVE broadcaster questions! In this session:

  • How would you get the attention of a local landscaping company that mostly focuses on lawn mowing?
  • What steps do you take to come up with effective headlines for a prospect and then make sure that you can deliver on them?
  • A local furniture store owner in my medium-sized market will not meet with me and is really rude about it. He even told me to get out of his store once! I know that my station can get him more customers. Do you have any ideas for headlines for a furniture store that I can try to get his attention?

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Weyland Wednesdays – Q&A – Part 15

Weyland Wednesdays – Q&A – Part 15

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LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

  • Any ideas for marketing sanitary services (port a potty)?
  • What about landscaping businesses?
  • We are an independent, locally owned group. Another group in our market has been undermining our spot rates by giving out $1 radio ads. We cannot compete with these low rates and every time we pitch a great campaign to a prospect who uses the competing group, rate and investment is always an objection. How do we overcome the rate objection and help our clients see the value with us when they are getting daily exposure for only $100 a month with our competitors?

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