Ask LBS | Local Broadcast Sales

Boring Creative That Sells – Part 11 – Q&A

Ask LBS, Creative, LBS Webinars - 2020, New Hire Webinars, Radio Webinars, Television Webinars

LBS Creative Expert, Tim Burt takes LIVE broadcaster questions! In this segment:

Do you believe in :15 bookend spots?
The proven tactics and tools that you identify are at the base of successful live personality endorsement ad-lib spots. Any additional tactics or dynamics that you’d suggest in that more flexible environment of message delivery?
Where can we see a few of your commercials or spots?
What are best questions to ask in order to get the really good nuggets in a testimonial?

Boring Creative That Sells – Part 10 – Q&A

Ask LBS, Creative, LBS Webinars - 2020, New Hire Webinars, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS Creative Expert, Tim Burt takes LIVE broadcaster questions! In this segment:

You talked about losing creatives from stations. I worked for Sales Directors who saw that a Writer who went out to meetings increased upsells, closes and durations of campaigns (the resell) do you think stations will swing back around to this line of thought or are we doomed?
You say to not use music or sound effects unless necessary. Do you have any example of when music or sound effects might be considered necessary?
I’ve worked for stations where they believed in “using music beds in ALL spots, no matter what”. What should one tell their GM WHY they should avoid a bed and keep it dry?

Boring Creative That Sells – Part 9 – Q&A

Ask LBS, Creative, LBS Webinars - 2020, New Hire Webinars, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS Creative Expert, Tim Burt takes LIVE broadcaster questions! In this segment:

Going back to the “family owned and operated” line, should we look at Carol House Furniture from St Louis? Those spots seemed to help that client that ran on both TV & Radio. If it worked for them, why wouldn’t that line work for someone else?
I live in rural Montana. We have Clients in the cattle industry back to the 4th or 5th Generation. Should I not put how many generations are running their ranch?
Some clients want to say “mention this ad and get 10% off.” What are some other things we can incorporate in our copy to prove our ad strategy is working?

Boring Creative That Sells – Part 8 – Q&A

Ask LBS, Creative, LBS Webinars - 2020, New Hire Webinars, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS Creative Expert, Tim Burt takes LIVE broadcaster questions! In this segment:

Do you recommend using clients in the ads, if you interview and edit down so it flows more naturally?
Do you put phone numbers in your ads?
Is it better to connect all your social media outlets for ads?

Boring Creative That Sells – Part 7 – Q&A

Ask LBS, Creative, LBS Webinars - 2020, New Hire Webinars, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS Creative Expert, Tim Burt takes LIVE broadcaster questions! In this segment:

How can I increase my ability to generate effective spots?
I work at a not for profit station, so I can’t use calls to action or comparatives. What would you suggest in that context?
What emotions do you try to evoke in listeners in your ads?

Boring Creative That Sells – Part 6 – Q&A

Ask LBS, Creative, LBS Webinars - 2020, New Hire Webinars, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS Creative Expert, Tim Burt takes LIVE broadcaster questions! In this segment:

What can I do if the client demands she be in the commercial but she’s not very good on air?
COVID has wiped out the customer base of many of my clients. How can I convince them they need to rebuild their loyal customer base?
To be honest, I’m not very creative and hate trying to be. How can I start enjoying the process and get genuinely excited about my proposals?

Boring Creative That Sells – Part 5 – Q&A

Ask LBS, Creative, LBS Webinars - 2020, New Hire Webinars, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS Creative Expert, Tim Burt takes LIVE broadcaster questions! In this segment:

How can I help a client see that the script or the spot they love isn’t good for them?
How can I practice writing creative copy and then evaluate the good and the bad of my efforts without putting it on air?
One of my clients is proud to have been family owned and operated for three generations. Is there a good way to get that point across without saying it?

COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 10 – Q&A

Ask LBS, COVID-19, Digital Sales Ideas, Healthcare Sales Ideas, LBS Webinars - 2020, Radio Webinars, Restaurant Sales Ideas, Television Webinars

Paul Weyland takes LIVE broadcaster questions! In this session:

No insurance companies broadcast in our market – they are very closed to doing anything other than print. How do we convert them to radio?
I have a Pizza Shop who was on the air before COVID. His recent response to me was NO MORE BILLS. How do I get an audience with him again?
Do you have any ideas for supplemental oxygen and medical equipment supplies?
Can I use client podcasts as a marketing advantage for them?

COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 9 – Q&A

Ask LBS, Automotive Sales Ideas, COVID-19, Healthcare Sales Ideas, LBS Webinars - 2020, Radio Webinars, Social Media, Television Webinars

Paul Weyland takes LIVE broadcaster questions! In this session:

Do you have any recommendations for pharmacies?
What are your thoughts on social media?
Our small market has several small, used car dealers who basically do no promoting – they say that they “can’t afford it”. A “big” weekly ad schedule here would be MAYBE $500! What would you suggest that we do to get them comfortable advertising on the radio? What is Gross Margin of Profit for used cars?

COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 8 – Q&A

Ask LBS, COVID-19, Home Improvement Sales Ideas, LBS Webinars - 2020, Paul Weyland Q&A, Radio Webinars, Television Webinars

Paul Weyland takes LIVE broadcaster questions! In this session:

I have a new local mom and pop distillery client. They sell their whiskey in local and chain stores. What approach can I use to drive listeners to buy their product as we approach the high volume holiday sales?
How important is it for a client to have a modern and exciting website?
I have a pressure washer company client whose minimum residential job is $800 with a profit of 70%. He wants a proposal that shows a clear ROI for him. I am a first year AE. Can you tell me how to do this and what other info I should provide?
When is the best time to reach out to ad agencies for financial institutions?
Our market has many local gift shops. One in particular is more outside of town and also has a new coffee shop in it. How can I sell this shop and deal with the excuse that our signal does not reach their location?