It’s always frustrating when you call, email or write a potential client and don’t hear anything back. We’ve all been in that predicament many times. It is frustrating when you know that your station and...
Read MoreWhat do you do when you get a verbal commitment for a television marketing campaign from a company, but then someone else talks them out of it? For example, what happens when a manufacturer talks a local dealer out of your ad...
Read MoreFacebook can be a great marketing tool if you are aware of some general guidelines that they require you to keep. This article will help you understand the updated Facebook rules regarding running contests or promotions on your...
Read MoreHere are two great resources for you to consider when sharpening your questioning skills! First, WikiHow is a great website for searching for instructions on how to do most anything. It has articles on everything from building a...
Read MoreCBS News Money Watch has a blog entry with nine great rules on how to ask effective questions in a sales context. While not strictly broadcast-focused, you will quickly see that the principles very much apply to television,...
Read MoreWriting an effective seed letter is hard work and requires time and follow-up. This 11 part video series by David Topus on Sales Communication provides information and ideas on effective sales writing that will get you started...
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Many smaller bookstores struggle to compete with giants like Amazon.com and Barnes and Nobles. But...
Read MoreThere are several pieces of important information that an AE should gather about a client’s business in order to put together a successful TV campaign. First, it’s important to understand their budget expectations....
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This post contains lots of helpful information designed to help you develop a great relationship...
Read MoreBroadcast Co-Op and Vendor Support Programs can provide stations with a wonderful competitive advantage as they reach untapped potential advertisers. An online service that is worth exploring is The Co-Op Advertising Program....
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