What do you do when you get a verbal commitment for a television marketing campaign from a company, but then someone else talks them out of it? For example, what happens when a manufacturer talks a local dealer out of your ad campaign? There are...
Read MoreFacebook can be a great marketing tool if you are aware of some general guidelines that they require you to keep. This article will help you understand the updated Facebook rules regarding running contests or promotions on your Facebook page. Some...
Read MoreHere are two great resources for you to consider when sharpening your questioning skills! First, WikiHow is a great website for searching for instructions on how to do most anything. It has articles on everything from building a doghouse to...
Read MoreCBS News Money Watch has a blog entry with nine great rules on how to ask effective questions in a sales context. While not strictly broadcast-focused, you will quickly see that the principles very much apply to television, radio, and digital...
Read MoreWriting an effective seed letter is hard work and requires time and follow-up. This 11 part video series by David Topus on Sales Communication provides information and ideas on effective sales writing that will get you started on writing a great...
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Many smaller bookstores struggle to compete with giants like Amazon.com and Barnes and Nobles. But a little creativity can help to highlight their community values and...
Read MoreThere are several pieces of important information that an AE should gather about a client’s business in order to put together a successful TV campaign. First, it’s important to understand their budget expectations. How long do they want...
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This post contains lots of helpful information designed to help you develop a great relationship with your local bowling alley prospect. First, this link, although dated,...
Read MoreThe following links provide information designed to assist sales representatives become more organized and use their time more efficiently. These videos contain excellent principles that will help you become more disciplined as you plan your...
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The following links offer the information and key facts you need to become a semi-expert on the Moving and Storage Industry. First, although this fact sheet may appear...
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