LBS Branding Experts, Blaine and Honey Parker, take LIVE broadcaster questions! In this session:

• How long should it take me to come up with good copy for a client?
• How can you truly be authentic when customers know that you are just trying to make money by selling them a product? How do you balance being authentic with trying to make money?
• Is it better to go into a client meeting with some copy points as a “buyer of their product” or go off of whatever the client has to say?

LBS Branding Experts, Blaine and Honey Parker, take LIVE broadcaster questions! In this session:

• I hear you that we need to use words and phrases that people actually use in real life.  How do you handle a customer that really wants their spot to say “for all your home improvement needs”?
• Do you recommend that we go back and forth with our coworkers over ad copy?  We are all so busy and don’t see each other much because we work out of our homes a couple days a week.  Any thoughts on how to team up on copy development?
• What do you do to keep your creative skills sharp?
• Are you saying that we should use humor sparingly?  It was a little unclear when you mentioned the humorous ads that you have run for your plumbing customer for the past 12 years?

Blaine and Honey Parker, LBS Branding Experts and founders of Slow Burn Marketing, take LIVE broadcaster questions!  In this session:

• Please talk about measuring ROI for a branding campaign versus a promotion/event campaign.
• Is it a good idea to use broadcast to challenge bad reviews on social media and Yelp?
• How do I prevent my customer’s corporate office from changing the creative on my local spot or even killing the entire campaign?

LBS Branding Experts, Blaine and Honey Parker, take LIVE questions from broadcasters!  In this session:

• We are constantly told by our higher ups to never open an ad with the name of the business (such as, “XYZ Company has the largest selection around, etc.”).  Do you have thoughts about that?
• How long should a spot run before it is updated?
• Many new car dealers are focused on the end of the sales cycle by reaching people through digital at the point that they are actively looking for a car and are relying on the manufacturer to provide branding.  How would you encourage the local dealer to focus more towards the beginning of the sales cycle?
• If clients have created a business name that does not describe what they do very well, does that make the slogan more crucial in their advertising?

LBS Branding Experts, Blaine and Honey Parker, take LIVE questions from broadcasters!  In this session:

• How can I practice to be better at creating effective messages that win me more clients?
• When you were working at ad agencies, how often did a TV or radio rep come in to tell you that your copy isn’t working and what is the best way for a rep to do this?
• Is it true that the average population change in a community between people moving in/out and dying is still as high as 25%?  We’ve used this as a reason why clients can’t rely on “everyone already knowing their company”.

LBS Branding Experts, Blaine and Honey Parker, take LIVE questions from broadcasters!  In this session:

• If “One Call That’s All” is what people remember and they Google it, they go right to the advertiser. Isn’t that a successful result?
• What do you mean when you say “direct response”?
• How do you explain the concept of branding to a small business owner and why it is critical to their marketing success?
• If branding is important, how much frequency does an advertiser need to make a campaign successful?