3 Easy Ways To More Engaging, Authentic And Profitable Copy – Part 7 – Q&A

LBS Branding Experts, Blaine and Honey Parker, take LIVE broadcaster questions! In this session:

  • How long should it take me to come up with good copy for a client?
  • How can you truly be authentic when customers know that you are just trying to make money by selling them a product? How do you balance being authentic with trying to make money?
  • Is it better to go into a client meeting with some copy points as a “buyer of their product” or go off of whatever the client has to say?

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3 Easy Ways To More Engaging, Authentic And Profitable Copy – Part 6 – Q&A

LBS Branding Experts, Blaine and Honey Parker, take LIVE broadcaster questions! In this session:

  • I hear you that we need to use words and phrases that people actually use in real life.  How do you handle a customer that really wants their spot to say “for all your home improvement needs”?
  • Do you recommend that we go back and forth with our coworkers over ad copy?  We are all so busy and don’t see each other much because we work out of our homes a couple days a week.  Any thoughts on how to team up on copy development?
  • What do you do to keep your creative skills sharp?
  • Are you saying that we should use humor sparingly?  It was a little unclear when you mentioned the humorous ads that you have run for your plumbing customer for the past 12 years?

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Reopening and Dancing Around COVID – Part 9 – Q&A

Blaine and Honey Parker take LIVE broadcaster questions!  In this session:

  • Is now a bad time to walk in to a business as opposed to calling or emailing them? I’m trying to be respectful of social distancing.

  • Can you speak a little bit on how to talk to a car dealer who has pulled their advertising due to lack of inventory? The dealer is a Toyota brand.

  • What motivates businesses to advertise during COVID?

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Reopening and Dancing Around COVID – Part 8 – Q&A

Blaine and Honey Parker take LIVE broadcaster questions!  In this session:

  • Have you ever hired other locals to create ads? Example: hire a local comedian to give creative input on making a car commercial. If so how did it go? Would you recommend this or avoid it?

  • I work with a locally owned electrical business client. They can do any electrical repair both inside and outside your home. They’ve been on our station for almost a year. Their slogan is : “We take the shock out of your electrical service”. Family business slogan is “It’s my name on the truck, it’s my name on the line.” Looking for a new angle to their previous ads.

  • How do you brand a store?

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Reopening and Dancing Around COVID – Part 7 – Q&A

Blaine and Honey Parker take LIVE broadcaster questions!  In this session:

  • Can you quickly list the five ways to get past COVID again?

  • What are some easy branding ideas for auto dealers?

  • In times like now, would you say it is better to reach new potential clients through phone calls or emails?

  • What is the best use of spec spots?

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