Digital Marketing: Assisting Your Clients as They Reopen in Today’s Environment! – Part 9 – Q&A

Digital Expert Greg Gibbons takes LIVE broadcaster questions!  In this session:

  • Can you talk briefly about click bait on click-through logos, how you get people to not just see the sponsorship logo but click to their website?
  • Is it best to show all options with both on-air & digital together?  How about also showing an on-air only option for comparison?
  • What are some of the social channels we should be sure that we are a part of and that we should then consider offering to our clients?
  • Do you recommend itemizing invoices by breaking out the different products and costs for each or should that still be presented as one lump sum?

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Digital Marketing: Assisting Your Clients as They Reopen in Today’s Environment! – Part 8 – Q&A

Digital Expert Greg Gibbons takes LIVE broadcaster questions!  In this session:

  • How would you present your marketing plan when you have separate teams for broadcast and digital?
  • How do you encourage your staff to get excited about digital?
  • We are a small company and have no corporate or digital dept. Would you recommend working with a white label company to fulfill digital needs?

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Digital Marketing: Assisting Your Clients as They Reopen in Today’s Environment! – Part 7 – Q&A

Digital Expert Greg Gibbons takes LIVE broadcaster questions! In this session:

  • Can you elaborate on FaceBook ads a bit? What would you charge to create a sponsored post for a client? How often would you run a sponsored post and how long should a sponsored post run?
  • How can we know if our digital pricing is fair?
  • What is your opinion regarding stand-alone digital sales reps?

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Digital Marketing: Assisting Your Clients as They Reopen in Today’s Environment! – Part 6 – Q&A

Digital Expert Greg Gibbons takes LIVE broadcaster questions!  In this session:

  • What would you do if your GSM says “sell out our radio inventory first, we will worry about digital later”?
  • Our digital manager is smart, but she’s not very good on sales calls. How can I benefit from her knowledge, but keep her away from my clients? I’ve actually lost two accounts because of her interactions with my clients.
  • If I have a client or if I’m prospecting and the business is already doing digital (ie SEO / SEM) how would you suggest trying to have them switch the vendor?

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