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Local TV and Radio Stations Can Capture The Next Ten Years of Market Growth! – Part 10 – Q&A

Local TV and Radio Stations Can Capture The Next Ten Years of Market Growth! – Part 10 – Q&A

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Mark Landon, Co‑founder of CTVBuyer, takes LIVE broadcaster questions! In this session:

  • What’s involved in being authorized as a buyer of these products?
  • How does a local TV station’s streaming channel get included in a national bundle that advertisers might buy?
  • Can you match the timing of your commercial with CTV and Broadcast TV? In other words, can they air at approximately the same time on the hour?

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Local TV and Radio Stations Can Capture The Next Ten Years of Market Growth! – Part 11 – Q&A

Local TV and Radio Stations Can Capture The Next Ten Years of Market Growth! – Part 11 – Q&A

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Mark Landon, Co‑founder of CTVBuyer, takes LIVE broadcaster questions! In this session:

  • Is streaming TV directed by interest? In other words is a viewer’s interest used to direct the ad and retargeting? Or do clients have more success with a channel buy like HGTV for example for a home remodeler? Also, do you see a day when coop will be based on proof of performance?
  • In radio terms, is recrue media a traffic system or software?
  • What is the typical revenue share with platform providers?

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Local TV and Radio Stations Can Capture The Next Ten Years of Market Growth! – Part 9 – Q&A

Local TV and Radio Stations Can Capture The Next Ten Years of Market Growth! – Part 9 – Q&A

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Mark Landon, Co‑founder of CTVBuyer, takes LIVE broadcaster questions! In this session:

  • I don’t see streaming and traditional TV (in this context) as the same thing because there are a ton of opportunities for the end user to record content and totally bypass ads. Can you share your thoughts on this?
  • So if I have a bank offering Ag loans, are you saying that not only can I produce their radio ad, but I could potentially now offer them a streaming TV package to add targeted messaging on that platform also? Would I have to create the TV commercial on one of those companies you suggested? I’m new to this. I have been an AE for 13 years in a small market. I have strong relationships. Just trying to wrap my head around this.
  • I’m a station owner and am new to CTV. How quickly can a Radio Broadcaster get started in programmatic advertising sales? How long does it take to go from start to the first sale?

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Local TV and Radio Stations Can Capture The Next Ten Years of Market Growth! – Part 8 – Q&A

Local TV and Radio Stations Can Capture The Next Ten Years of Market Growth! – Part 8 – Q&A

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Mark Landon, Co‑founder of CTVBuyer, takes LIVE broadcaster questions! In this session:

  • To confirm, this is zip code specific, correct? Can CTV control the geographic reach of an ad rather than just show it across the country?
  • I cannot get a platform to call me back about programmatic. I want to use it, but need a service. What should I be telling them to get their attention?
  • How do you handle a client who is resistant to CTV?

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Local TV and Radio Stations Can Capture The Next Ten Years of Market Growth! – Part 7 – Q&A

Local TV and Radio Stations Can Capture The Next Ten Years of Market Growth! – Part 7 – Q&A

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Mark Landon, Co‑founder of CTVBuyer, takes LIVE broadcaster questions! In this session:

  • You said that CTV is in its early stages. How long do you think it will be before it becomes really commonplace, like Meta or Google?
  • I work for a small radio station in a resort community. I cannot get anyone to call me back about programmatic. How would you go about building interest in this for local businesses?
  • Are there dashboards available to show delivery?

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Your Audience Is On The Go, Are You There To Meet Them? – Part 8 – Q&A

Your Audience Is On The Go, Are You There To Meet Them? – Part 8 – Q&A

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Mark Landon, Trent Taylor, and Sam King from CTVBuyer take LIVE broadcaster questions! In this session:

  • How do I get my broadcast executives interested and motivated into the streaming world?
  • Can you go over again why it’s important to view CTV as another streaming device like a phone or tablet, and does it relate to how cable was viewed over a decade ago?
  • Isn’t streaming a great and powerful tool to bring to agencies to show how much we have to offer?
  • I don’t think streaming is taking any money out of my market. How would I find out if it does?
  • Would I as a station pay for CTV ads when I order them or does the client purchase them in advance?
  • This all seems really complex and difficult to distill into a sales pitch for a local business. How would you present this as simply and clearly as possible? Would you just talk about being able to reach additional audiences?
  • Can you discuss how and whether Broadcast TV contributes to rising OTT usage? I just was a bit unclear on the decline graphic and wonder why it does not also help us to see how Broadcast TV feeds or retransmits to Hulu, YTV, and others that carry local stations. I want to acknowledge the clear growth of OTT but it should also take into account that TV is already everywhere and even riding the updraft of growing CTV/OTT. Is that right?
  • Did you mention that a radio station needs an app for streaming? If so, can you please explain why again?
  • Aren’t streaming services like Netflix commercial free? Are they just included on your earlier slides as an example of OTT? You don’t mean that they are selling air time, right?
  • Do I have to worry about advertisers wanting to buy CTV more than my station?
  • Can you comment on this statement in the context of selling to local businesses? “Sell the audience you can reach, not the channels.” In other words, a client may say they want a certain channel, or channels, but that is not necessarily where the viewers are. It seems like a client can get more bang for their buck if they don’t limit their channel selection.
  • What is the difference between CTV and OTT?

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Data-Driven Audience Packaging to Drive Sales – Part 9 – Q&A

Data-Driven Audience Packaging to Drive Sales – Part 9 – Q&A

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Mark Landon, LBS Digital Expert and co-founder & managing partner of Recrue Media, takes LIVE broadcaster questions!  In this session:

  • Is Recrue Media an aggregator?
  • Are these services available for our media company to provide to advertisers directly or would we need to work with a company like yours to provide them?
  • In household targeting are you using longitude latitude or county generated plat mapping?
  • What frequency are you recommending to clients, 10 times, 20 times, or something else?

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Data-Driven Audience Packaging to Drive Sales – Part 8 – Q&A

Data-Driven Audience Packaging to Drive Sales – Part 8 – Q&A

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Mark Landon, LBS Digital Expert and co-founder & managing partner of Recrue Media, takes LIVE broadcaster questions!  In this session:

  • What percentage of your campaigns have you recommended all possible tactics? How did those perform over select tactics?
  • Can OTT target something extremely specific like “Homes older than 10 years old”?
  • As a digital manager, it is difficult to get salespeople to offer digital along with their radio packages. Any suggestions how I can win them over to these kinds of solutions?

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Data-Driven Audience Packaging to Drive Sales – Part 7 – Q&A

Data-Driven Audience Packaging to Drive Sales – Part 7 – Q&A

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Mark Landon, LBS Digital Expert and co-founder & managing partner of Recrue Media, takes LIVE broadcaster questions!  In this session:

  • Is Recrue Media an aggregator?
  • Are these services available for our media company to provide to advertisers directly or would we need to work with a company like yours to provide them?
  • In household targeting are you using longitude latitude or county generated plat mapping?
  • What frequency are you recommending to clients, 10 times, 20 times, or something else?

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