Mark Landon, LBS Digital Expert, takes LIVE broadcaster questions!

• How can advertisers avoid being labelled as “creepy” when reaching their audience through their device ID number?
• Our station believes that we make more money through traditional broadcast – doesn’t digital have a lower profit margin?
• How can radio sell to match a listener’s entire daily journey?
• Do you recommend that TV stations also sell OTT to build a strong revenue stream in the future?

Mark Landon takes LIVE broadcaster questions!  In this session:

• If our station doesn’t have anyone who understands digital, do we need to hire another rep to specialize in it?
• What do you tell a station that finds digital to be confusing?
• Does my Echo or similar device at my home influence the digital ads I get?

Mark Landon takes LIVE broadcaster questions!  In this session:

• What advice do you have for getting management to invest in digital solutions?
• How does traditional broadcast fit in the digital media mix?
• What programs have the best margins and potential for stations?

Mark Landon takes LIVE broadcaster questions!  In this session:

• How do you price digital so it’s worth selling?
• What kind of pricing variance exists in digital advertising?
• How important is it for my station to provide search services?

Mark Landon takes LIVE broadcaster questions!  In this session:

• What are your thoughts/experience on/with OTT?
• Who are some reputable partners for my station to partner with to provide digital services?
• Are there two or three questions we should be asking providers BEFORE partnering with them?