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Make A Better Offer (Or Someone Else Will)! – Part 9 – Q&A

Make A Better Offer (Or Someone Else Will)! – Part 9 – Q&A

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LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions!  In this session:

  • What’s an appropriate frequency or number of spots for a limited time offer?
  • I’m a pretty good salesperson but I’m not as good at creative. How can I improve my creative skills?
  • How many offers is too many for one local station?
  • Can you give some ideas how to position COVID in a positive way for a restaurant?

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Make A Better Offer (Or Someone Else Will)! – Part 8 – Q&A

Make A Better Offer (Or Someone Else Will)! – Part 8 – Q&A

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LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions!  In this session:

  • Is it better to allow just a short time to respond to an offer? How long should it be?
  • How would you create a special offer for a great small catering business that specializes in groups of 75 people or less?
  • Have you ever worked with a station that set up monthly meetings to discuss offers and creative ideas as a group?
  • You mentioned that the offer should be the star of its radio spot, how long of a radio spot should one stick to in order to keep the audience’s attention?

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Make A Better Offer (Or Someone Else Will)! – Part 7 – Q&A

Make A Better Offer (Or Someone Else Will)! – Part 7 – Q&A

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LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions!  In this session:

  • I am in a place with a huge real estate/new home boom during covid. Do you have an example of an offer that a local/regional bank can use to reach the new/first time home buyer?
  • Do you recommend an offer’s time frame to be set to a full week at a time or just certain days of the week?
  • What do you say to an advertiser who says to you, “I don’t do offers?”
  • We are in the Bible belt, how can we promote “Open On Sundays” in a positive way?

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Make A Better Offer (Or Someone Else Will)! – Part 6 – Q&A

Make A Better Offer (Or Someone Else Will)! – Part 6 – Q&A

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LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions!  In this session:

  • Is it possible that a “good deal” would spoil the public and cause them to wait for another special offer before returning to the store?
  • Have you used your offers with agencies? And are they receptive?
  • How do you make a special offer that does not imply that the advertiser is a cheap product or service provider?
  • What are some of the more successful TV offers you’ve seen or heard of?

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Make A Better Offer (Or Someone Else Will)! – Part 5 – Q&A

Make A Better Offer (Or Someone Else Will)! – Part 5 – Q&A

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LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions!  In this session:

  • How do you get a prospect involved with making a super offer without them thinking they are losing money on the offer?
  • How do you get a business to understand that not providing offers is really harming their business?
  • What would you create for a roofing company?
  • Do you have any recommendations for a great offer for a jewelry store for a Mother’s Day promotion?

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Boring Creative That Sells – Part 11 – Q&A

Boring Creative That Sells – Part 11 – Q&A

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LBS Creative Expert, Tim Burt takes LIVE broadcaster questions!  In this segment:

  • Do you believe in :15 bookend spots?
  • The proven tactics and tools that you identify are at the base of successful live personality endorsement ad-lib spots. Any additional tactics or dynamics that you’d suggest in that more flexible environment of message delivery?
  • Where can we see a few of your commercials or spots?
  • What are best questions to ask in order to get the really good nuggets in a testimonial?

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Boring Creative That Sells – Part 10 – Q&A

Boring Creative That Sells – Part 10 – Q&A

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LBS Creative Expert, Tim Burt takes LIVE broadcaster questions!  In this segment:

  • You talked about losing creatives from stations. I worked for Sales Directors who saw that a Writer who went out to meetings increased upsells, closes and durations of campaigns (the resell) do you think stations will swing back around to this line of thought or are we doomed?
  • You say to not use music or sound effects unless necessary. Do you have any example of when music or sound effects might be considered necessary?
  • I’ve worked for stations where they believed in “using music beds in ALL spots, no matter what”. What should one tell their GM WHY they should avoid a bed and keep it dry?

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Boring Creative That Sells – Part 9 – Q&A

Boring Creative That Sells – Part 9 – Q&A

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LBS Creative Expert, Tim Burt takes LIVE broadcaster questions!  In this segment:

  • Going back to the “family owned and operated” line, should we look at Carol House Furniture from St Louis? Those spots seemed to help that client that ran on both TV & Radio. If it worked for them, why wouldn’t that line work for someone else?
  • I live in rural Montana. We have Clients in the cattle industry back to the 4th or 5th Generation. Should I not put how many generations are running their ranch?
  • Some clients want to say “mention this ad and get 10% off.” What are some other things we can incorporate in our copy to prove our ad strategy is working?

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