Select Page
Reasons to Keep Advertising Even During Inventory and Labor Issues – Part 3 – Q&A

Reasons to Keep Advertising Even During Inventory and Labor Issues – Part 3 – Q&A

,

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

  • How do we verbally take people by the shoulders and shake them? Isn’t winning the 6 inch space between peoples’ ears more important than ever?
  • Do you approach brand new clients differently than you address existing clients?
  • Can you provide some insight on how I can approach a local RV dealer to talk about being on my station?

Read More
Reasons to Keep Advertising Even During Inventory and Labor Issues – Part 4 – Q&A

Reasons to Keep Advertising Even During Inventory and Labor Issues – Part 4 – Q&A

,

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

  • Lots of commercial copy seems to mention the “uncertain times” we live in. These uncertain times could last for years. Is there a certain point we should move to more positive messaging?
  • Any suggestions on how to ask current clients for referrals? If we have a good relationship with a client, this should be an easy question to ask. Why isn’t it?
  • How would you get a bridal shop to consider advertising? They are big enough and they should be on the air.
  • How do you handle the objection that the advertising will do “too well” and they will be unable to handle the load with staff shortages and fear they will then start to be seen negatively because they cannot provide quality service?

Read More
Reasons to Keep Advertising Even During Inventory and Labor Issues – Part 5 – Q&A

Reasons to Keep Advertising Even During Inventory and Labor Issues – Part 5 – Q&A

,

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

  • What are some good talking points for a tire shop?
  • When it comes to the labor/inventory issue, what’s the best way to approach clients that have never been on radio before?
  • Where can I get the most recent gross profit margin rates for all categories?
  • I’m kind of new at selling TV. Are retirement homes a good target? They always seem to say the same thing – “we are too full, so we don’t need to advertise”.

Read More
Reasons to Keep Advertising Even During Inventory and Labor Issues – Part 6 – Q&A

Reasons to Keep Advertising Even During Inventory and Labor Issues – Part 6 – Q&A

,

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

  • I have a long term client who owns a vein clinic who will be coming off the air next month because the business is in the process of being sold. How would you deal with this?
  • What would you say to a major, local oil change station to get them on air?
  • What can I do to get an appointment with a client who won’t see me or return my calls?
  • I have a client that is fully staffed and “as busy as they want to be” so they don’t see the reason to advertise. Your thoughts?

Read More
Reasons to Keep Advertising Even During Inventory and Labor Issues – Part 7 – Q&A

Reasons to Keep Advertising Even During Inventory and Labor Issues – Part 7 – Q&A

,

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

  • What would be some good talking points for Universities since student enrollments are down? The University I’m working with is very focused on ROI.
  • Can you suggest some talking points for a salon? I have been to so many and have been turned down by every one.
  • What would you say to a motorcycle dealer that has bikes on backorder for seven months and that does not have local competition for their brand?
  • I’m a new sales rep, what are the prospects that I should focus on to build an account list?

Read More
Approaching Auto Dealers During These Historical Times – Part 8 – Q&A

Approaching Auto Dealers During These Historical Times – Part 8 – Q&A

,

John Tkac, LBS Auto Expert, takes LIVE broadcaster questions! In this session:

  • In the context of digital advertising campaigns, do local or national campaigns have a higher ROI for dealers?
  • Do dealers get co-op reimbursement for service?
  • We have trouble getting dealers to spend money when there is no co-op involved. Since they don’t get co-op funds for used cars, what approach do you recommend to get them to spend on used car advertising without co-op?
  • How do dealerships calculate an advertising budget? What do they base it on?
  • Can you repeat which manufacturers are not experiencing a supply issue in March, 2022?

Read More
Approaching Auto Dealers During These Historical Times – Part 7 – Q&A

Approaching Auto Dealers During These Historical Times – Part 7 – Q&A

,

John Tkac, LBS Auto Expert, takes LIVE broadcaster questions! In this session:

  • Do you have any creative ideas on how to deal with those obnoxious radio disclaimers?
  • Does Cost Per Vehicle Retail vary by state?
  • Right now, dealerships like Volkswagen are offering top dollar for trade-ins. Does this affect the independent and smaller used dealerships by taking away their potential inventory?
  • One new car dealer of mine uses co-op as a factor in his advertising. How has co-op been affected by the pandemic?
  • How much of this applies to auto repair companies, can similar tactics be used?

Read More
Approaching Auto Dealers During These Historical Times – Part 6 – Q&A

Approaching Auto Dealers During These Historical Times – Part 6 – Q&A

,

John Tkac, LBS Auto Expert, takes LIVE broadcaster questions! In this session:

  • Do you prefer to give the monthly payment or the vehicle price in a dealer’s ad?
  • What are your thoughts on music jingles for auto commercials?
  • I have a six dealer roof top in my market all owned by a single franchise. This franchise was our biggest client just a couple years ago. How do I respond to them saying “we don’t need your station, we are selling a lot of cars right now.”?
  • No one advertises service. Who’s doing well in addressing their absorption rate?

Read More