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Growing Sales with Broadcast Sellers’ Four Essential Skills – Part 6 – Q&A

Growing Sales with Broadcast Sellers’ Four Essential Skills – Part 6 – Q&A

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Chris Fleming, President of CD Media Consulting, takes LIVE broadcaster questions!  In this session:

  • In our market, pretty much everyone offers discounts, especially digital competitors. How do I survive if I don’t join in?
  • What helps to overcome a fear of first impressions? The one-call close is harder than ever, but starting longer relationships feels more daunting and less like moving the needle.
  • What strategies do you recommend for making tough calls, especially calls where you know that the prospect is tough and borderline rude?

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Growing Sales with Broadcast Sellers’ Four Essential Skills – Part 5 – Q&A

Growing Sales with Broadcast Sellers’ Four Essential Skills – Part 5 – Q&A

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Chris Fleming, President of CD Media Consulting, takes LIVE broadcaster questions!  In this session:

  • Can you go into detail about what kind of traits you look for when you are hiring a new account executive?
  • Can you address how a salesperson’s success today can limit their desire to improve tomorrow?
  • What advice would you have for a salesperson who’s manager wants them to keep selling the same way but the team wants to improve the process?
  • Can you expand on the statement “Busy work replaces selling”?
  • Can you explain what you meant when you said “Protect the first 90 minutes of the workday”?
  • What does it mean to “make sure you evaluate each call right away”?

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Growing Sales with Auto Dealers as Top Billers – Part 8 – Q&A

Growing Sales with Auto Dealers as Top Billers – Part 8 – Q&A

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LBS Auto Expert, John Tkac takes LIVE broadcaster questions! In this session:

  • What are some creative message ideas for independent used car dealers? They have multiple brands and price ranges of cars. Do you focus on 2 or 3 specific brands/models? Or say “we have 35 cars on the lot priced at $399 per month” etc.
  • I mentioned co-op in a meeting with a dealer and he jumped down my throat. They apparently refuse co-op dollars and don’t do floor plan, they buy all inventory old-school. This is one of the 3 biggest dealers in the region. Can you comment on what to do when this happens?

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Growing Sales with Auto Dealers as Top Billers – Part 7 – Q&A

Growing Sales with Auto Dealers as Top Billers – Part 7 – Q&A

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LBS Auto Expert, John Tkac takes LIVE broadcaster questions! In this session:

  • Isn’t it better to stress the dealer name for the website? What if there are multiple dealers of the same brand in the same zip code? If the buyer searches the zip code brand, won’t all of the competition come up, especially if the competition invests more money for search engines?
  • What would you say to a dealer that has a CPVR below the national average?
  • I want to bring back an old client, but they didn’t see success with their small awareness spot for their new team. How can I convince them to think bigger?

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