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How To Write A Creative Spot in Minutes – Part 8 – Q&A

How To Write A Creative Spot in Minutes – Part 8 – Q&A

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LBS Creative Expert, Tim Burt, takes LIVE broadcaster questions!  In this session:

  • I can’t stand hearing clichés like “one stop shop” or “for all your car needs”. What are your thoughts on this?
  • After you written a script and it been approved by client, how long does it take you to produce a good spot?
  • How would you set up a nightclub commercial with the problem of “needing more patrons”? How would you make that problem worse? Also, they offer the same things as other clubs (DJ, Dance floor, Drink Specials, etc.). What message would set them apart from other nightclubs?
  • How can I use the Subway Map Method for a gun/ammo store that specializes in target shooting and personal protection?
  • Do you believe there is a benefit to having the business owner or an employee in the ad?
  • How can I use the Subway Map Method to help with church attendance?
  • What if the audience can say no to those questions? Why not use demonstrative statements? “Your car could break down any day. Next thing you know, you’re paying more for repairs than your car payment. You actually CAN afford to upgrade your ride.”

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How To Write A Creative Spot in Minutes – Part 7 – Q&A

How To Write A Creative Spot in Minutes – Part 7 – Q&A

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LBS Creative Expert, Tim Burt, takes LIVE broadcaster questions!  In this session:

  • Is it true that people remember humorous ads better than others and can you give examples using humor?
  • Can I adapt the Subway Map Method for Historically Black Colleges & Universities for recruitment campaigns encouraging students to stay local vs. attending college abroad?
  • Many times, advertisers seem at a loss on how to measure my station’s effectiveness for their business. They just aren’t completely sold on advertising in the first place. Any thoughts on how to improve this dynamic?
  • Have you ever used this system with a farm equipment supplier?
  • Can you speak to the effectiveness of humor in spots? What has your experience been with success using humor in spots, and what are some good ways to inject humor in your ads?
  • Is it wise to share this approach with an agency that usually produces poor TV ads if I want their clients to be regulars on my station?

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How To Write A Creative Spot in Minutes – Part 6 – Q&A

How To Write A Creative Spot in Minutes – Part 6 – Q&A

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LBS Creative Expert, Tim Burt, takes LIVE broadcaster questions!  In this session:

  • How can you ID the client’s problem when they say, “we don’t have one”?
  • How do you get a client to commit to a hyper targeted audience?
  • Can the Subway Map method be used for a clothing business specializing in doctor and nurse scrub uniforms that has an upcoming event or special sale?
  • How do you build urgency for a furniture store who specializes in living and dining room furnishings?
  • Can you run through how to use the Subway Method with an auto accident attorney?

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How To Write A Creative Spot in Minutes – Part 5 – Q&A

How To Write A Creative Spot in Minutes – Part 5 – Q&A

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LBS Creative Expert, Tim Burt, takes LIVE broadcaster questions!  In this session:

  • Can you give an example for a dentist using the subway system?
  • How might a formula like this work for things like bars/restaurants/beer/liquor where the pain point isn’t quite so dramatic as the examples shared.
  • What do you recommend if a client does NOT meet the three requirements? For example, they are just looking to increase awareness, wanting something more creative/humorous, recruitment, etc.
  • What is something you feel broadcasters need to focus on creatively that may not be focused on enough?
  • I have heard some say to never start a spot with a question. Clearly, you have been successful with it though. When is it ok to start with a question versus when you shouldn’t?

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How To Write A Creative Spot in Minutes – Part 4 – Q&A

How To Write A Creative Spot in Minutes – Part 4 – Q&A

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LBS Creative Expert, Tim Burt, takes LIVE broadcaster questions!  In this session:

  • How can this method of creative work through the FCC restrictions that public TV has to stay within?
  • Can you give a quick two-minute review of each of the steps?
  • If we continually use this method, wouldn’t the ads on the station sound redundant and become easier to tune out?
  • Can we get suggestions for restaurants and suggestions for bars/nightclubs?

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Make A Better Offer (Or Someone Else Will)! – Part 11 – Offer Evaluations

Make A Better Offer (Or Someone Else Will)! – Part 11 – Offer Evaluations

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LBS Creative Expert, Tim Burt, evaluates broadcast clients’ offers LIVE!  In this session:

  • Sofa Stimulus Package – Get a new sofa for $1400
  • Family Hearth and Patio-spring patio sale – Get ready for spring and with every patio set purchased by March 31st, you will get a patio heater free.
  • Easter Sale/$50 off a full size mattress, $100 off a queen mattress, $200 off a king mattress thru Easter
  • See well in the sun with American Eyecare’s Sunglasses sale. Now through the month of May, get up to 50% off your favorite brand name frames.
  • Pet Supply Store: Now through Easter, spend $80 and get a goodie bag free!

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Make A Better Offer (Or Someone Else Will)! – Part 10 – Offer Evaluations

Make A Better Offer (Or Someone Else Will)! – Part 10 – Offer Evaluations

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LBS Creative Expert, Tim Burt, evaluates broadcast clients’ offers LIVE!  In this session:

  • Get an estimate on a new roof this week!
  • If you’ve been struggling with pain, don’t wait any longer to take action. Bob’s CBD has products that will make you feel better today!
  • We are offering 30% off for new customers this week only!
  • The Beef Box for just $100. This big box of premium beef includes T-bones, rib steaks, top sirloin, New Yorks, chuck roast, and lean ground beef!
  • Ginko Biloba – 90 day supply – 30% off

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Make A Better Offer (Or Someone Else Will)! – Part 9 – Q&A

Make A Better Offer (Or Someone Else Will)! – Part 9 – Q&A

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LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions!  In this session:

  • What’s an appropriate frequency or number of spots for a limited time offer?
  • I’m a pretty good salesperson but I’m not as good at creative. How can I improve my creative skills?
  • How many offers is too many for one local station?
  • Can you give some ideas how to position COVID in a positive way for a restaurant?

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Make A Better Offer (Or Someone Else Will)! – Part 8 – Q&A

Make A Better Offer (Or Someone Else Will)! – Part 8 – Q&A

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LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions!  In this session:

  • Is it better to allow just a short time to respond to an offer? How long should it be?
  • How would you create a special offer for a great small catering business that specializes in groups of 75 people or less?
  • Have you ever worked with a station that set up monthly meetings to discuss offers and creative ideas as a group?
  • You mentioned that the offer should be the star of its radio spot, how long of a radio spot should one stick to in order to keep the audience’s attention?

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Make A Better Offer (Or Someone Else Will)! – Part 7 – Q&A

Make A Better Offer (Or Someone Else Will)! – Part 7 – Q&A

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LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions!  In this session:

  • I am in a place with a huge real estate/new home boom during covid. Do you have an example of an offer that a local/regional bank can use to reach the new/first time home buyer?
  • Do you recommend an offer’s time frame to be set to a full week at a time or just certain days of the week?
  • What do you say to an advertiser who says to you, “I don’t do offers?”
  • We are in the Bible belt, how can we promote “Open On Sundays” in a positive way?

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