Article | Local Broadcast Sales

ASK LBS: Marketing to Insurance Companies

There are several questions that you need to ask when you prepare to offer television advertising...

ASK LBS: Positioning Statement for Auto Dealerships

Creating a positioning statement for an auto dealer is an important part of helping them understand the value of advertising with you. The following article is a great place to start when constructing your statement. It is well...

ASK LBS: Setting Up Sales Meetings

Ask LBS

It’s always frustrating when you call, email or write a potential client and don’t hear anything back. We’ve all been in that predicament many times. It is frustrating when you know that your station and...

ASK LBS: Client Road Blocks

Ask LBS

What do you do when you get a verbal commitment for a television marketing campaign from a company, but then someone else talks them out of it? For example, what happens when a manufacturer talks a local dealer out of your ad...

ASK LBS: Facebook

Ask LBS

Facebook can be a great marketing tool if you are aware of some general guidelines that they require you to keep. This article will help you understand the updated Facebook rules regarding running contests or promotions on your...

ASK LBS: Seed Letter

Ask LBS

Writing an effective seed letter is hard work and requires time and follow-up. This 11 part video series by David Topus on Sales Communication provides information and ideas on effective sales writing that will get you started...

ASK LBS: Bookstores

Ask LBS

Many smaller bookstores struggle to compete with giants like Amazon.com and Barnes and Nobles. But...

ASK LBS: TV Campaigns

Ask LBS

There are several pieces of important information that an AE should gather about a client’s business in order to put together a successful TV campaign. First, it’s important to understand their budget expectations....

ASK LBS: Bowling Alley Promotions

Ask LBS

This post contains lots of helpful information designed to help you develop a great relationship...

Ask LBS: Time Management

Ask LBS

The following links provide information designed to assist sales representatives become more organized and use their time more efficiently. These videos contain excellent principles that will help you become more disciplined as...