ASK LBS: Marketing to Insurance Companies
There are several questions that you need to ask when you prepare to offer television advertising to an insurance company. 1. What type of insurance companies are you trying...
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ASK LBS: Positioning Statement for Auto Dealerships
Creating a positioning statement for an auto dealer is an important part of helping them understand the value of advertising with you. The following article is a great place to start when constructing your statement. It is well worth your time as...
Read MoreASK LBS: Setting Up Sales Meetings
It’s always frustrating when you call, email or write a potential client and don’t hear anything back. We’ve all been in that predicament many times. It is frustrating when you know that your station and website, along with the...
Read MoreASK LBS: Client Road Blocks
What do you do when you get a verbal commitment for a television marketing campaign from a company, but then someone else talks them out of it? For example, what happens when a manufacturer talks a local dealer out of your ad campaign? There are...
Read MoreASK LBS: Facebook
Facebook can be a great marketing tool if you are aware of some general guidelines that they require you to keep. This article will help you understand the updated Facebook rules regarding running contests or promotions on your Facebook page. Some...
Read MoreASK LBS: Seed Letter
Writing an effective seed letter is hard work and requires time and follow-up. This 11 part video series by David Topus on Sales Communication provides information and ideas on effective sales writing that will get you started on writing a great...
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ASK LBS: Bookstores
Many smaller bookstores struggle to compete with giants like Amazon.com and Barnes and Nobles. But a little creativity can help to highlight their community values and...
Read MoreASK LBS: TV Campaigns
There are several pieces of important information that an AE should gather about a client’s business in order to put together a successful TV campaign. First, it’s important to understand their budget expectations. How long do they want...
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ASK LBS: Bowling Alley Promotions
This post contains lots of helpful information designed to help you develop a great relationship with your local bowling alley prospect. First, this link, although dated,...
Read MoreAsk LBS: Time Management
The following links provide information designed to assist sales representatives become more organized and use their time more efficiently. These videos contain excellent principles that will help you become more disciplined as you plan your...
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