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The Thriving Podcast Landscape for Broadcasters – Part 9 – Q&A

The Thriving Podcast Landscape for Broadcasters – Part 9 – Q&A

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Andy Waits, Owner of Podcast Axis, and Gary Moore, LBS President, take LIVE broadcaster questions!  In this session:

  • When you have a new podcast with no metrics to share with a client, what is a fair CPM to charge for a 30-second ad?
  • What are some of the podcast ad networks that don’t require 10,000 downloads per episode?
  • Is there a market for a podcast that features a mix of genres in a given week? Or should I pick one and stick to it?

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The Thriving Podcast Landscape for Broadcasters – Part 8 – Q&A

The Thriving Podcast Landscape for Broadcasters – Part 8 – Q&A

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Andy Waits, Owner of Podcast Axis, and Gary Moore, LBS President, take LIVE broadcaster questions!  In this session:

  • Can local podcasts really stand out against a nationally-distributed podcast? If so, how?
  • How can you tell if it is worth it to advertise on a particular podcast?
  • Is it OK to simply upload on-air recordings (like a replay if you missed today’s live show) or is it necessary to edit content to fit the style of podcasting?

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The Thriving Podcast Landscape for Broadcasters – Part 7 – Q&A

The Thriving Podcast Landscape for Broadcasters – Part 7 – Q&A

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Andy Waits, Owner of Podcast Axis, and gary Moore, LBS President, take LIVE broadcaster questions!  In this session:

  • I work in noncommercial community radio. Certainly, public radio, community radio, and other noncommercial broadcasters can and do have traditional ad-supported podcasts. Do you have any statistics specifically for the listening percentage for radio supported by underwriting or was it included in the total of ad-supported radio? Also, does anything you’ve said about podcasts in your presentation change in the context of noncommercial radio?
  • How can I convince the higher-ups at my station that we need to be in the podcast business?
  • I compete in a major market against a national chain with four local stations. They offer hundreds of podcast options. How can a single, locally-owned station like us compete against that?

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WARNING: Yesterday’s Sales Success Puts You In Danger Today! – Part 8 – Q&A

WARNING: Yesterday’s Sales Success Puts You In Danger Today! – Part 8 – Q&A

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Gary Moore, LBS President, answers LIVE Broadcaster questions! In this session:

  • How do I sell against another station that is underselling the value of broadcast and selling cheap spots because all they care about is getting today’s sale?
  • I have a client that thinks she is really creative, but she is not and she is insistent that I use her ideas. I’m not creative, but we have some really good people at our station who are and they are willing to help me. How do I deal with this customer and tell her to let me handle her creative? I’m positive that I can get her much better results.
  • I completely agree with your statement that I should “underpromise and overdeliver”. It seems like the digital reps in my market, one that I keep running into in particular, is making promises that can’t be legit. Next to these kids of promises, my presentations are comparatively uninteresting and flat. Do I address that? What can I do to look better without exaggerating the truth?

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Allowing Yourself to Be an Average Broadcast Seller Is a Formula for Failure – Part 9 – Q&A

Allowing Yourself to Be an Average Broadcast Seller Is a Formula for Failure – Part 9 – Q&A

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Gary Moore, LBS President, takes LIVE broadcaster questions!  In this session:

  • Can you tell us more about the Good News newsletter you used to send out to your sales team each week?
  • How can I motivate a salesperson that lacks motivation?
  • Finding out big hurdles, expenses & issues that our clients are facing has been helpful in showing that you DO CARE about their business & situation. Heart to heart discussions and doing research in those areas will help to come up with solutions. Our clients know authentic care when they see it and being willing to work with them makes us an asset. Renewals have come through, even in tough situations, because we discussed how what we’re doing is going to help keep them in business and growing in difficult times.

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Allowing Yourself to Be an Average Broadcast Seller Is a Formula for Failure – Part 8 – Q&A

Allowing Yourself to Be an Average Broadcast Seller Is a Formula for Failure – Part 8 – Q&A

,

Gary Moore, LBS President, takes LIVE broadcaster questions!  In this session:

  • Can you tell us more about the Good News newsletter you used to send out to your sales team each week?
  • How can I motivate a salesperson that lacks motivation?
  • Finding out big hurdles, expenses & issues that our clients are facing has been helpful in showing that you DO CARE about their business & situation. Heart to heart discussions and doing research in those areas will help to come up with solutions. Our clients know authentic care when they see it and being willing to work with them makes us an asset. Renewals have come through, even in tough situations, because we discussed how what we’re doing is going to help keep them in business and growing in difficult times.

Read More
Allowing Yourself to Be an Average Broadcast Seller Is a Formula for Failure – Part 7 – Q&A

Allowing Yourself to Be an Average Broadcast Seller Is a Formula for Failure – Part 7 – Q&A

,

Gary Moore, LBS President, takes LIVE broadcaster questions!  In this session:

  • What do you recommend as far as how much time I should be prospecting vs. all the other things my manager wants me to do?
  • As a station owner, how can I get my whole sales team to buy into the idea of not being average? It is really scary to see how fast selfishness and “just getting by” have taken hold of the way everyone is thinking.

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