Paul Weyland, LBS Broadcast Selling Expert, answers LIVE questions from broadcasters! In this session:

• What is the gross profit margin for a retirement community? What are some ideas for a campaign for this type of business?
• I’m working in a new market in GA but doing it remotely from Waco, TX. What are some strategies for getting a zoom/phone meeting? I’m coming to them with ideas in my headline, but have no possibility of face to face.
• I have a client that doesn’t want to use our writers and production direction with the spot and only want to use what they thought should be in the commercial. This info is not effective and includes BBB rating, review, family owned, on the station for a decade plus, etc. vs actually giving the listener good information about how they can help their problem. How do you handle this type of client?

Paul Weyland, LBS Broadcast Selling Expert, answers LIVE questions from broadcasters! In this session:

• Can you share some ideas for toy stores? I know they need to be on our station, but need an idea to get their attention.
• Is 5% of gross income a good annual budget for a client?
• What is the gross margin for a home painting company and what is a great message for them to include in their spot?
• What should I say to a client who doesn’t want to sign a long-term contract because they want to stay flexible in case they want to try something else next month?

Paul Weyland, LBS Broadcast Selling Expert, answers LIVE questions from broadcasters! In this session:

• I’m new to selling at my TV station. What do you think about focusing on smaller clients? It seems like it would be easier to make lots of smaller sales because there is less competition instead of the relatively few big ones everyone is selling to.
• Do you have any ideas for local lawn care companies?
• Is radio good for B2B business? I am trying to sell to a local company that creates custom software that allows different brands of machinery to communicate with each other.

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

• Can you provide some information I can use with local hardware stores?
• I’m new at selling radio.  Do you have any ideas for real estate?  Should I even bother calling on them for my radio station?
• How can I promote job openings in my market?  I have a lot of customers in different industries who need help hiring.

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

• You mentioned a formula for schedules: 1. Have one idea, 2. rotate the spots around it…was there an additional point?
• How do you get started with jingles? 
• I am working with a newly-opened independent wine market/liquor store with a foreign owner who wants to get new clients to come to the store.   They also sell lotto tickets and have a Fireball February special.  How can we set him apart on our country radio station? 
• What is your opinion on creating spec copy from client websites? 
• We have a few bed and breakfast/wedding venues that are advertising on a promotion we are doing.  What’s the best way to advertise them differently so it does not get redundant?   I want each business to benefit equally but have different messaging.

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

• We have a meeting this week with a furniture store that sells unique and unusual pieces. Their furniture is hand-selected and rather expensive. Do you have any ideas or questions for the client? 
• What do you suggest for clients that need to use co-op, but the copy they have from the manufacturer is full of cliches?
• Has there been a time when you worked on a script for a client and on the day the commercial airs, the client decided to change it completely, and their new idea is bad?  When that happens, do you go with the original script or try to make the new script “passable”?
• Just confirming that you recommend that the client voice the commercial instead of our announcer, correct?

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

• What is your opinion of radio jingles?  Do they telegraph the fact that a spot is coming?  Do they turn listeners off who are not interested in that product?
• Do you have a preference for using on location footage or stock footage?
• Where did you get the research that educated shoppers spend more?  Don’t get me wrong, it’s perfectly logical to me, but is there a survey that would back this up?

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

• Can you repeat the primary things that a commercial should do for our clients? 
• I’m not very creative.  How can I improve my own ability to make my customers’ commercials better? 
• Super Bowl ads are obviously talked about every single year.  Can I get that kind of impact for a local business without a huge budget?

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

• How should I deal with a client who insists on using terrible scripts that she is getting from a different station?  She even admits that the other station got her good results once, but hasn’t done it again since. 
• What is the best way to come up with a good headline?
• Please share your thoughts about the role of artificial intelligence in marketing. Our company has access to an artificial intelligence program which can write and voice ads.
• I have a client who always wants to be in their commercials, but she’s not very articulate.  Can you help me to talk candidly with her so we can get her better results?

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

• What steps do you take to come up with good headlines?
• I want to get a fairly large local BBQ restaurant on my radio station. Any ideas?
• Instead of asking for budget, is it better to present what you think is best for the client and ask for their thoughts afterwards?
• Can you give an example or two for improving a voicemail message?