Welcome New Broadcast Sellers!
Congratulations! You have found a treasure trove of resources that are designed to position you for success in your new broadcast selling career. There are several ways that you can start building your foundation in broadcast and LBS is excited to support you on your journey to broadcast sales excellence!
The LBS New Seller Program
The LBS New Seller Program is meticulously crafted to provide new broadcast and digital sellers with the essential knowledge and skills required for success in today’s competitive and tough LOCAL sales environment.
Participants are prepared to be street-ready by combining the ease of at-home or in-office online learning modules and quizzes (2+ hours per week) with live weekly online class teaching (1 hour). This encourages new sellers to work at their own pace during the week while providing the benefits of group interaction and individual instruction. It also leaves ample time each week for sellers to build their business and account lists out in the field.
The BEST Program
The BEST (Broadcast Essentials for Selling Today) Program is specifically designed to give the broadcast professional a foundation to build upon for a successful and rewarding traditional and digital broadcast sales career.
It is also the path for LBS members to obtain the coveted status of LBS Certified Seller! The BEST Program offers content covering these important topics:
- Broadcast and Digital
- Branding Your Clients
- Your LOCAL Auto Dealers
- Broadcast Selling Excellence
- The Basics of Selling Broadcast
- And more!
Suggested New Hire Series
Great content for individuals new to selling broadcast and for veterans who are looking for a refresher on the basics! Each featured topic below contains a series of videos that will help you to build your broadcast sales career from square one. Click on the series title to open a new tab containing the videos!
Broadcast Selling Basics
Join Paul Weyland as he covers the ABC’s of selling broadcast advertising. This series contains 28 videos on topics ranging from Getting Appointments to Overcoming Objections to Closing and everything in between!
How Car Dealers Make Money
LBS Auto Expert and former car dealer, John Tkac, presents a six-video series explaining how car dealers make money. This is vital background information for you to know before you ever step foot on a lot.
The Art of Sales…. Made Easy!
LBS President, Gary Moore provides a fast-paced series on a set of selling skills that are foundational, yet often-overlooked and misunderstood. EVERY broadcast seller MUST have these in their sales tool box.
Why Advertise in the First Place?
This is a common question prospects use to get rid of you. Most of your competition will reply with a station-centered list of features and benefits. LBS President Gary Moore arms us with customer-focused responses!
How to Get Appointments
LBS Broadcast Selling Expert, Mark Levy, covers everything from pre-call planning to making effective, practical statements that will get prospects excited to see you to handling stubborn gatekeepers.
When They Say Ads Don’t Work
LBS Broadcast Selling Expert Paul Weyland covers five common prospect objections. Find out how you can have ready responses for all five of them and enhance your ability to overcome them immediately!